IVE (Ahn Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) has added a new 300 million-view music video.

According to their agency Starship Entertainment, the music video for IVE‘s first full-length album, ‘I’ve IVE‘, the title song ’I AM‘, surpassed 300 million views on YouTube as of the 2nd.

With this, IVE has its second 300 million-view music video following the title song of its third single, ’After LIKE‘.

’I AM‘, released in April 2023, is a song that sings about an independent attitude toward life with the theme of ’Be confident on the path I take‘. It is characterized by a newtro code that combines the past and the present and an addictive melody.

’I am‘ received favorable reviews from numerous listeners for having both popularity and musicality, and achieved a ’Perfect All-Kill‘ (PAK) on major domestic music charts and won 9 music show awards, instantly rising to the ranks of mega hits.

With ’I am‘, Ive won the main prize in the digital music category at the ’2024 38th Golden Disc Awards‘, the Artist of the Year award (Global Streaming, Unique Listener, Circle Index) at the ’2023 Circle Chart Music Awards‘, and the Best Song award at the ’31st Hanteo Music Awards 2023‘. Despite being a song released in 2023, it was listed on the 2024 Melon Annual Chart, 2024 Genie Annual Chart, 2024 Circle Chart’s Global K-Pop Chart, Digital Chart, Streaming Chart, and Download Chart. Furthermore, even after nearly two years since its release, it is still ranked on the Melon TOP 100, Genie, Bugs, and Flo real-time charts (as of 4 p.m. on the 2nd), boasting endless ’long-run power‘.

In addition, ’I am‘ has entered the ’Billboard Global (Excl. US) (Billboard Global Excl. US / Highest Ranking: 11th)‘ chart of Billboard, an American music media outlet, for 33 consecutive weeks, and also succeeded in ranking on the ’Billboard Global 200 (Billboard Global 200 / Highest Ranking: 21st)‘ chart for 22 consecutive weeks, proving its global popularity both domestically and internationally. As of the 2nd, it boasts over 320 million cumulative Spotify streams, continuing its steady popularity to this day.

The ’I am‘ music video adds to the fun of watching with the members‘ powerful and confident performance and sophisticated visuals. Also, it shows the contrast of rise and fall through various images such as airplanes, and it contains the ambition to not be afraid of rise and fall, and to enjoy even this in Ive’s own way.

The ’I am‘ music video garnered the attention of many K-pop fans and achieved the feat of being named first in the ’Most Popular Music Videos‘ category, which was announced by YouTube as the most loved ’on YouTube in Korea in 2023. It was also selected as the ’Most Loved Video‘ first on the ’2023, Music We Love‘ year-end settlement chart announced by music platform Bugs!, confirming its hot popularity throughout the year.

Meanwhile, Ive released his third mini-album ’IVE EMPATHY‘ on February 3rd of last month. After finishing their official promotions with SBS‘s ’Inkigayo‘ on the 16th of last month, they are proving their consistent popularity by winning 11 awards on music shows with their pre-released song ’REBEL HEART‘ and 4 awards with ’ATTITUDE‘.

Choi Yoon-na, Donga.com reporter yyynnn@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.