Nuera, successful first week of debut activities

MUSIC Mar 04, 2025

Translation

[Photo = Provided by Nua Entertainment]
[Photo = Provided by Nua Entertainment]

‘Billboard Rookie’ rookie group Nuera has successfully completed their first week of promotions since their debut.

According to Nuera Entertainment, Nuera released their first mini-album ‘Chapter: New is Now’ on the 26th of last month at 6PM and began their full-fledged promotions.

Nuera took their first step with a global showcase. They started off with Mnet‘M Countdown’ the following day, followed by KBS2‘Music Bank’ and MBC‘Show! Music Core’, and SBS ‘Inkigayo’ that aired on the 2nd, they performed the title song ‘N.IN(New is Now)’.

This is because they captivated the eyes and ears of K-POP fans with their powerful and energetic music of ‘N.IN(New is Now)’, and their special spirit that is unusual for a rookie group.

Nuera was formed through KBS2‘Make Mate One’. The program‘s concept was ‘Everyday boys who could be seen anywhere’, they overcame numerous difficulties, honed their skills, and completed their own ‘growth narrative’ by transforming into ‘Boy Agents’ from their debut.

Nuera’s hot performance from the first week was as expected from the modifier ‘Billboard Rookie’. Even before their debut, they were officially invited to the ‘Billboard No. 1s Party’ held in Los Angeles, USA, and were awarded the ‘2025 K-POP Rookie’ by Billboard and Billboard Korea.

They also released a pre-released digital single ‘Infinity (無限大)’, appeared at the ‘2024 Music Bank Global Festival in Japan’, and lived up to the expectations for themselves by performing as ‘Billboard Rookie’ in various music programs.

Nuera will create new memories with ‘NovA (fandom name)’ through more diverse music programs, various YouTube channel contents, and communication through SNS.

Nuera‘s first mini-album ‘Chapter: New is Now’ is a work that tells the story of boy agents who freely cross boundaries following the light. Through the title song ‘N.IN(New is Now)’, Nuera delivers the message that ‘This moment is new’, moving forward to move forward.

‘N.IN(New is Now)’, as well as other tracks from Nuera’s debut mini-album ‘Chapter: New is Now’, are currently available on all global music platforms.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.