‘18th comeback’ STAYC, 5th single ‘S’ Unstoppable transformation

MUSIC Mar 06, 2025

Translation


The group STAYC has revealed all of their concept photos and showed off a bold transformation.

STAYC (Sumin, Sieun, Isa, Seeun, Yoon, J) consecutively revealed two concept photos for their fifth single ‘S’: ‘BORN’ version and ‘ON AIR’ version on the 4th and 5th.

The ‘BORN’ concept photos, which were revealed first, captured STAYC with a completely different charm as if they had been reborn. STAYC overwhelmed viewers with their deep and provocative gaze piercing through the black and white.

In addition, the photogenic poses reminiscent of a fashion magazine and the mature charm with a different mood from the refreshing energy they had previously shown were maximized, completing an intense moment.

In the ‘ON AIR’ version, STAYC caught the eye with props like lighting and cameras that matched the concept. STAYC perfectly pulled off a funky yet chic atmosphere with a black leather look. The contrasting colors and mood from the previously released black-and-white image of the ‘BORN’ version completed a different feeling, further highlighting STAYC‘s diverse charms.

STAYC’s visual changes also caught attention. Sumin gave a point with a gorgeous platinum blonde hairstyle, while Yoon boldly cut her trademark long hair and transformed into short hair. Sieun, Isa, Seeun, and J also showed off their ability to pull off a wide range of concepts with their more mature visuals, raising expectations for their comeback.

The 5th single ‘S’ is an album that contains the new direction that STAYC is pursuing, and as the album title suggests, it is heralding the best S-class comeback. Through the title song ‘BEBE’, STAYC plans to give a strong impact to global fans by generously containing challenges, changes, and a wide musical spectrum.

Along with the comeback, a concert where fans can feel STAYC‘s true value on stage is also scheduled to be held. STAYC will be holding a Seoul concert to open the 2025 STAYC Tour ‘STAY TUNED’ at the Olympic Hall in Seoul Olympic Park on April 12th and 13th. The concert sold out all tickets as soon as they opened for sale, proving STAYC’s ticket power.

STAYC‘s 5th single ‘S’ will be released on the 18th at 6 PM through various online music sites.

[Photo = Provided by High Up Entertainment]

Jo Sung-woon, Donga.com Reporter madduxly@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.