Red Velvet‘s Seulgi will be releasing her second mini-album ‘Accidentally On Purpose’ on March 10th. This is her first comeback in approximately 2 years and 5 months since the release of her first solo album. Here are some points to look forward to.

● Seulgi’s unexpected charm to be shown through music → From her participation in writing lyrics

Like the album title, which paradoxically means ‘Intentional Mistake’, you will be able to enjoy a different side of Seulgi that you have never seen before through music that charmingly portrays her three-dimensional sides. In particular, the title song ‘Baby, Not Baby’ contains an honest and confident message of not limiting oneself to the image or role that others expect of oneself and focusing on one‘s true self, and K-POP representative producer KENZIE uniquely wrote the lyrics to express Seulgi’s real personality, making it even more fun to listen to.

In addition, starting from February 27, highlight clips of the songs included were sequentially posted, foreshadowing the diverse musical colors that will be presented in this album, and ‘Weakness’, which Seulgi directly participated in writing the lyrics for, is also included, allowing you to enjoy Seulgi‘s expanded musical world.

● Seulgi’s all-time best ‘Bad Girl’ Concept

This album aims to highlight Seulgi‘s various hidden sides, and visually, it has garnered attention by sensually capturing Seulgi’s wide spectrum and unexpected charms. In particular, Seulgi perfectly digested the intense styling of the ‘Bad Girl’ concept with her extraordinary attitude, and she showed off her unrivaled presence in each teaser image that was released, drawing admiration from everyone.

In addition, the title song ‘Baby, Not Baby’ music video, which was released simultaneously with the song, will completely captivate the eyes and ears of listeners as it showcases Seulgi‘s never-before-seen side and overwhelming performance.

● Witty online and offline promotions

Seulgi has increased curiosity about her comeback by carrying out unique online and offline promotions ahead of the release. First, on February 10th, which is Seulgi’s birthday, the cover image of her first solo album was flipped upside down and replaced, and from February 15th to 17th, the thumbnails of Seulgi‘s past solo activity videos were changed to images with the spelling of the new song ‘Baby, Not Baby’ inserted one by one, providing the fun of guessing the meaning on the Red Velvet YouTube channel. Then, Red Velvet opened a notice channel on their official Instagram and is actively communicating with fans by uploading various behind-the-scenes content such as spoiler videos and behind-the-scenes cuts.

In addition, on February 28th, after Seulgi posted a concept post where she went around cafes in Seongsu-dong in the middle of the night and secretly put up posters, they even held a surprise offline event where they gave away posters to the first people who arrived, which received an explosive response. As such, with music, visuals, and even promotions that only Seulgi can do, she has been garnering attention even before her release, and expectations are even higher for this comeback.

Seulgi’s second mini-album ‘Accidentally On Purpose’ will be released on various music sites at 6 PM on March 10, and the album will also be released on the same day.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.