Kakao Entertainment is launching a new fan platform, ‘Berriz’.

On the 6th, Kakao Entertainment announced, “The global fan platform ‘Berriz’ has been pre-opened, and as the first runner, we have opened a customized fan community for Antenna artist Jung Seung-hwan and the fandom ‘US’.

Jung Seung-hwan will be communicating more closely and intimately with his fans through the official fan community. It is a special community where you can find ‘everything about Jung Seung-hwan’, from a space where you can freely exchange stories to live streaming and various contents. Jung Seung-hwan and his fans, who have been actively communicating through various channels, are expected to build up various stories in a space just for them.

In particular, since it will be translated into 18 languages, mainly Korean and English, fans around the world will be able to communicate freely. In addition, it is expected that it will serve as a playground where not only artists but also fans can share and enjoy various contents, and the bond between fans will become even stronger.

Earlier, on the day he was discharged from his military service in January, Jung Seung-hwan held a live broadcast through the Antenna YouTube channel and greeted his fans first. Recently, he has been communicating closely with his fans, such as by holding a live broadcast to commemorate 3,000 days since his debut. As he has been sincere in communicating with his fans, Jung Seung-hwan plans to continue his new challenge as an artist by communicating with fans around the world more broadly through various contents as well as music through the fan community.

Jung Seung-hwan, who debuted in 2016, announced the birth of a next-generation balladeer by immediately taking first place on major domestic music sites with his debut song ‘I‘m a Fool’. Since then, he has established himself as a representative emotional ballad singer by presenting many famous songs such as ‘Snowman’, ‘Confession of December 25th’, ‘That Winter’, ‘Anytime, Anywhere’, ‘It’s Raining’. Many of the OSTs he sang, such as ‘If It Was You’ from ‘Another Miss Oh’, ‘An Ordinary Day’ from ‘My Mister’, ‘I‘ll Reach You’ from ‘King the Land’, have been greatly loved and have run for a long time on the music charts.

After being discharged from his military service in January, Jung Seung-hwan sang ‘It Might Not Be the Words I Love You’ from the ‘Motel California’ OST, proving his more mature musicality and singing ability. He also appeared in ‘The Seasons-Lee Young-ji’s Rainbow’ and proved his presence once again, receiving rave reviews for his perfect live performance.

Jung Seung-hwan started recruiting for his official fan club ‘Us’ through Melon Ticket on the 5th, and will provide various benefits to members, such as fan events and advance ticket sales. The official fan community established on Berries can be used by any fan who likes Jung Seung-hwan, and a service exclusively for official fan club members will also be opened in the future.

Kakao Entertainment stated, “The global fan platform ‘Berries’ is a fan-friendly modular platform that selectively implements services optimized for IPs according to the various needs of fans. We aim to implement it as a playground where fans around the world can freely communicate and experience new enjoyment,” and “Starting with the opening of artist Jung Seung-hwan‘s community first, we plan to officially launch at the end of March and gradually introduce community services specialized for various IPs.”


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.