The rookie group NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo) released the pre-released track ‘JeLLo (힘숨찐)’ and short-form music video from their first full-length album ‘RAW AND RAD’ on the 5th.

‘JeLLo (힘숨찐)’ is an attractive song with a unique flow of rap, bass riff, and track variations on top of an old-school beat. The title contains the ambiguous meaning of ‘Hello’, the greeting NEWBEAT gives to listeners when they meet them for the first time, and the lyrics contain a hidden story about jelly acting as a sedative that prevents the overexpression of specific body organs of each member.

The captivating melody and NEWBEAT‘s powerful rap and vocals have created a strange addiction. Also, Newbeat’s unique vibe of enjoying the music itself while playing with the beat was enough to get the listeners excited.

The ‘JeLLo(힘숨찐)’ music video immediately caught the eye with its unique directing. Centered around a space reminiscent of an anatomy lab, Newbeat showed off their talents and diverse charms. Above all, the high-quality video, which seemed to cross over between the animation and sci-fi genres, stimulated dopamine. In particular, the short-form music video became a hot topic among K-pop fans at home and abroad for its sensational visual beauty immediately after its release.

In addition, Newbeat is focusing the attention of global fans with diverse content, such as the ‘JeLLo(힘숨찐)’ anatomy diagram reminiscent of a pinball game and the heart-shaped motion logo, followed by a lyric video with an eye-catching letter design.

New Beat is a 7-member boy group presented by Beat Interactive, and includes Park Min-seok from Mnet‘s ‘Boyz Planet’ and Jeon Yeo-yeo-jeong from group TO1. Even before their debut, they built their skills through domestic and international busking tours and formed a global fandom. In addition, they are heralding a seismic shift in the K-pop scene with their unusual moves, such as releasing two pre-released songs in a row and releasing a full-length album at the same time as their official debut.

New Beat plans to sequentially release various online and offline contents through their official YouTube channel and SNS, and will release their first full-length album ‘RAW AND RAD’ on the 24th.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.