New Jeans Honey said she was ignored… Ailit’s 90-degree bow was definitely visible

MUSIC Mar 07, 2025

Translation

The CCTV footage of the ‘hallway reunion’ of New Jeans members Hani and Ailit, who sparked controversy with their remarks about ‘ignoring New Jeans’, inside the Hive building, was revealed to the court. Photo | Adore’s defense
The CCTV footage of the ‘hallway reunion’ of New Jeans members Hani and Ailit, who sparked controversy with their remarks about ‘ignoring New Jeans’, inside the Hive building, was revealed to the court. Photo | Adore’s defense

In the problematic CCTV footage that sparked the controversy of ‘Ignore News Jeans’, Ailitt was clearly seen ‘90 degree bowing’ toward News Jeans.

The internal document that said ‘Just remove the news and start a new edition’, the person who ‘re-read’ several times 1 year and 5 months after the publication of the Music Industry Report was Min Hee-jin, former CEO of Adore, was also presented as specific evidence of the information she read. In addition, questions have been raised as to why there was no reaction if the provocative phrase ‘We will remove the news and start a new edition’ really did exist, even though former CEO Min, who is known to never miss even the smallest detail, read the report in question when it was published.

‘Ignore it, get out’ These kinds of investigations are what New Jeans actually used as a pretext in the process of ‘unilaterally notifying’ of the termination of their exclusive contract with their agency Adore.

The injunction request for ‘preservation of the agency‘s status and prohibition of signing advertising contracts, etc.’ filed by New Jeans’ agency Adore against the five members of New Jeans was heard on the 7th. The members of New Jeans attended the injunction held at the 50th Civil Agreement Division of the Seoul Central District Court (Chief Judge Kim Sang-hoon), drawing attention.

The injunction is intended to gauge whether the injunction filed by Adore will be accepted or rejected, but in reality, its essence cannot help but reach the ‘validity judgment’ of the exclusive contract between Adore and New Jeans. For that reason, the various topics that New Jeans used as excuses for leaving Adore inevitably came up as topics of interrogation, and Adore protested through various materials such as videos, emails, and KakaoTalk as to why the claims of the New Jeans members could be ‘misinterpreted’.’
Photo courtesy of New Jeans | Adore
Photo courtesy of New Jeans | Adore

The most eye-catching part of the interrogation that day was the CCTV footage that Adore released supporting ‘untrue’’ regarding New Jeans member Hani‘s claim last year that she was ‘ignored’ by a member of Belift Lab, the agency that Ailit belongs to.’ In the footage, the Ailit members are seen bowing 90 degrees to Hani and passing by.

In line with this, Adore’s side stated, “It is impossible to confirm the claim that Hani said, ‘Ignore me’ because the CCTV footage does not have a voice recording function,” but nevertheless, “We have taken measures such as requesting Belift Lab to verify the facts and prevent a recurrence.”

Adore‘s side also made a new claim that the person suspected of leaking the internal Hive document, ’Music Industry Report,‘ which Newgenes used as the main basis for unilaterally declaring the termination of its contract with Adore, is former Adore CEO Min Hee-jin.

During the interrogation that day, Adore stated that former CEO Min ‘repeatedly viewed’ several times in October of last year, which strangely overlaps with when the document was leaked to the press, and presented the ‘viewing records’ as evidence.

Adore also pointed out why no issues were raised at the time, even though the controversial report was first published in May 2023, when it was sent to former CEO Min Hee-jin and some of the Adore board members. The question was whether former CEO Min Hee-jin would have overlooked the content of the report she received, which said, “We will make a new version without New Jeans.”


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.