What was so urgent? New Jeans is releasing ‘goods’ under the stage name NJZ.

New Jeans, who unilaterally notified their agency Adore of their ‘breakup’ and went their own way, are drawing attention by officially announcing the release of goods (fandom products) under the stage name ‘NJZ’. New Jeans recently released goods consisting of six types of key rings through the SNS account of ‘Complexcon’, the organizer of the performance brand ‘Complexchinese’, based in the Greater China region.

The NJZ goods are ‘Key rings’, which are popular items among the younger generation. They come in six types: MJ, HN, DN, HR, HI, which are named after the initials of the five members Minzy, Hani, Daniel, Haein, and Hyein, as well as NZ, which seems to be derived from their stage name NJZ.

Regarding the goods, ‘Complexchinese’ said, “All products will be officially launched at the Complexcon Trend Market in Hong Kong from the 21st,”and announced that although the quantity is limited, “the first mass stock of products on the day”, also known as ‘Open It seemed as if they were expecting ‘run’.

‘Complex Con Hong Kong’, where NJZ goods will be featured, is the first event where New Jeans will perform under the stage name NJZ, abandoning the group name New Jeans. It is expected that New Jeans will also ‘release a new song’ that has not been agreed upon with their agency Adore through this omnibus concert. The New Jeans concert under the name NJZ is scheduled for the 23rd.

Meanwhile, in line with New Jeans‘ solo streak under the stage name NJZ, their agency Adore filed an application for an injunction to ‘preserve the agency’s status and prohibit entertainment activities’, and the first hearing took place on the 7th. The injunction application was initially limited to ‘prohibition of signing advertising contracts, etc.’ Early last month, when New Jeans confirmed and pushed ahead with their Hong Kong concert appearance under the name NJZ, the application was expanded to ‘prohibition of entertainment activities, etc.’ and a ‘re-application’.

The members and their parents protested vehemently, saying that this was ‘retinal’, but inside and outside of K-pop, there is an opinion that this is ‘inevitable’ as it is in line with the appeal of the agency Adore that ‘there is no reason to terminate the exclusive contract’ and furthermore, it is a legal action hoping for ‘reinstatement’.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.