The beginning of a predicted storm. BTS member J-Hope made a comeback on the 7th with a new song, ‘Sweet Dreams’. With his return, ‘J-Hope fever’ began on global pop music platforms such as iTunes. Photo courtesy of Big Hit Music
‘BTS will sweep everything.’
As if to prove this, the whole world was excited by J-Hope‘s appearance. iTunes, one of the representative platforms for global pop music, is a good example. Not only did his new song ‘Sweet Dreams hit #1 on the day of its release (the 7th), it also topped the ‘Worldwide iTunes Song Chart’ until the 8th, the second day after its release.
J-Hope’s comeback song ‘Sweet Dreams’ is in ‘runaway mode’, ranking #2 in North America, #1 in Japan, #2 in Germany, and #6 in the UK on iTunes on the 8th, taking top spots around the world, including leading global pop countries.
This performance trend is a major clue to the health of not only J-Hope‘s individual fandom but also BTS’s ‘Army’, and furthermore, the anticipation for the full BTS comeback hoped for within the year, and is focusing attention both inside and outside of the global pop music industry.
In addition to the comeback that is overwhelming in quantitative figures, J-Hope is also drawing attention with his ultra-long live broadcast on the fandom platform ‘Weverse’, which lasted a full half day.
J-Hope held a live broadcast on the global fandom platform Weverse for 12 hours on the 6th and 7th to commemorate the release of his new song ‘Sweet Dreams. During the broadcast, J-Hope communicated with fans for over 12 hours on various topics such as late-night snack mukbang, writing a picture diary, and how to sleep well.
The live broadcast also broke Weverse‘s own record by recording 27 million real-time cumulative views.
With the return of the eldest members Jin and J-Hope, BTS is expecting the military discharges of RM, Suga, Jimin, V, and Jungkook in June.
Reporter Heo Min-nyeong mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.