Everything is ‘unconventional’, from fashion to songs.

You can forget the cute ‘Blackpink Jennie’. Jennie, who released her first solo full-length album ‘Ruby’ on the 7th, is surprising fans in Korea and abroad by shedding the lovely charm she displayed as a member of Blackpink and attempting a bold transformation that we have never seen before.

Jennie‘s first album ‘Ruby’ contains 15 tracks, including the previously released ‘Mantra’, ‘Zen’, ‘Love Hangover’, ‘Extrael’, and the title track ‘Like Jennie’. She directly participated in the entire production of the album, including writing and composing the title track, and shared her honest stories about self-love, love, and ambition.

‘Ruby’, which emphasizes pop elements with most of its lyrics in English, is receiving a response overseas first by incorporating the recent trend of ‘female narrative’. ‘Ruby’ ranked first on iTunes ‘Top Albums’ in 21 countries/regions, including the Philippines, Thailand, and Singapore, and the ‘Like Jennie’ music video surpassed 16 million views on YouTube on the 10th, just two days after its release.

In Korea, the unique transformation that sheds the BLACKPINK image is eliciting various reactions. In particular, the daring exposure and provocative outfits caught the eye and became a hot topic.

Jennie’s solo concert to commemorate the release of her song “Ruby”, “The Ruby Experience”, held at the Peacock Theater in Los Angeles, USA on the 7th and 8th (Korean time) is a representative example. On this day, she went up on stage wearing a bra-like top that lifted her underwear up to her pelvis and revealed the shape of her breasts. When she wore a t-shirt with a slit down the middle, there was a dizzying moment when her breasts were almost completely exposed while she was dancing. Because of this, some people pointed out that it was “too much”.

Jennie, who showed a somewhat unfamiliar side of herself on stage, turned to YouTube content to find a connection with the public. He recently appeared on ‘Fairy Jaehyung’ hosted by singer Jung Jaehyung, and shared personal stories, expressing his will to “show the real me”.

Fans‘ attention is now focused on her domestic stage. Jennie will continue her ‘Ruby Experience’ concert at Radio City Music Hall in New York on the 11th, and at Inspire Arena in Incheon on the 15th.


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.