‘TREASURE‘s time goes backwards.’

It’s hard to believe that this is a group in their 5th year since debut, but their ‘refreshing’ transformation of TREASURE is a hot topic.

TREASURE‘s ‘time going backwards’ started with ‘LAST NIGHT’, which was released as a holiday season song last year, and seems to have reached its peak with their recently released special album ‘PLEASURE’. The rave reviews for the title song ‘YELLOW are an example, and some say that a new trend called ‘Treasure Refreshing’ has been born, adding ‘sophistication’ to the ‘refreshing beauty’, the signature move of new idols commonly categorized as the 5th generation, both inside and outside of K-pop.

This transformation of TREASURE, a top-tier group that has led the global pop scene as well as Korea, is drawing attention as a ‘contrast’ with the traditional male idol path of emphasizing maturity as the years go by. While they have successfully worn ‘black’, which is the self-proclaimed key color of their agency YG Entertainment, they seem to be enjoying the effect of further maximizing the charm of their ‘clear transformation’ by revealing pastel tones that are the complete opposite.

TREASURE’s new album ‘Pleasure’ has shown its continued influence as a leading hitter by topping the iTunes album charts in 11 regions or countries upon its recent release. In line with this, the title song ‘Yellow’ has also shown its prowess by climbing to the top of major Japanese charts such as Line Music, Rakuten Music, and AWA.

As ‘top performers’ who are the successors to the ‘live powerhouse’ YG, TREASURE has announced a large-scale tour along with the release of their new album. The TREASURE fan concert ‘SPECIAL MOMENT’ is it, meeting the global fandom over 17 times in 9 cities around the world. The starting point of this tour is Seoul, South Korea, and it will be held for three days from the 28th to the 30th at Kyunghee University‘s Peace Hall in Seoul.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.