Even before their official debut, AtHeart, the first girl group presented by TITAN CONTENT (hereinafter referred to as TITAN), heralded the birth of a global star.

On the 14th, TITAN released AtHeart‘s pre-debut music film ‘Good Girl (AtHeart)’ on their official YouTube channel. With addictive music and the members’ fresh visuals, the pre-debut music film surpassed 1 million views in less than a day and has now surpassed 2.25 million views (as of 9 AM). This is an unusual achievement for a rookie group that hasn‘t even debuted yet, and we can guess the global interest in AtHeart.

In particular, the pre-debut music film garnered attention for its unique mise-en-scène that combines modern and retro sensibilities. It received favorable reviews for portraying the charms and individuality of each of the seven members with a puppy character and a unique directing technique.

In addition, The Hollywood Reporter, a leading American entertainment media outlet, published an interview article on the 15th, Women’s Day, focusing on CEO Kang Jung-ah of Titan, through their official homepage. The Hollywood Reporter referred to CEO Kang Jung-ah as the founder of the casting, training, and producing systems that are central to K-pop artist planning, and as the industry‘s top female leader and pioneer who has created numerous global stars and led the globalization of K-pop.

In the interview, CEO Kang Jung-ah also expressed her will to lead the global K-pop industry in a new and dynamic way with Titan, while The Hollywood Reporter focused on the global growth of AtHeart, the first artist produced by CEO Kang Jung-ah.

AtHeart, which announced its debut in July, plans to pre-release the sound source of its pre-debut song, ‘Good Girl (AtHeart)’, in May. This song is based on a hyperpop sensibility, and is a combination of energetic beats, unique distorted synthesizer sounds, and each member’s bold vocals, creating an addictive melody and hook.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.