IVE Jang Won-young, there‘s nothing she can’t do... From advertising fairy to writing lyrics for her first title song

IVE Jang Won-young is showing off her extraordinary skills and popularity.

Jang Won-young has gained great popularity since her debut with her unrivaled star quality. In 2024, she became the center of attention by creating a super-positive syndrome in Korea with the catchphrase ‘Lucky Vicky’. Thanks to this, Jang Won-young was recently selected as the new advertising model for a bank, becoming a topic of conversation by taking the position of a financial model, which is a symbol of trustworthiness and an indicator of top stars‘ popularity.

In 2025, Jang Won-young is continuing her dazzling performance by standing out in various fields such as music activities, various broadcasts, ambassadors, and magazine cover models.

First, Jang Won-young is receiving hot love calls from leading fashion magazines at home and abroad. Earlier this year alone, she graced the covers of various fashion magazines, including the February digital cover of ‘Cosmopolitan’, the March issue of ‘Vogue Korea’, the April issue of ‘GRAZIA CHINA’, and the April issue of ‘Dazed Korea’. She has solidified her position as a fashion icon by perfectly pulling off a variety of styles.

Jang Won-young, who has been working as an ambassador for an Italian luxury fashion brand since 2021, recently attended the 2025 F/W collection fashion show at Paris Fashion Week and shone with her presence. Appearing in a ‘Cowgirl’ concept outfit, Jang Won-young radiated her charm along with her unrealistic visuals, garnering the spotlight of the global fashion industry.

Jang Won-young is known as a ‘box office guarantee’, as she drives high viewership ratings and buzz whenever she appears on a broadcast. As if to prove this, Jang Won-young ranked first in the TV-OTT integrated non-drama performer topic category for the third week of January announced by Good Data Corporation FUNdex after appearing on tvN’s ‘You Quiz on the Block’ (hereafter referred to as ‘You Quiz’). The book ‘The First Translation of Buddha‘s Words’, which Jang Won-young mentioned on ‘You Quiz’, also recorded a 76-fold increase in sales (based on Kyobo Bookstore) compared to the previous week after the broadcast.

In addition, Jang Won-young also ranked first in the idol and girl group individual brand reputation for February 2025 and the girl group individual brand reputation for March 2025 announced by the Korea Corporate Reputation Research Institute. Jang Won-young has successfully maintained the top spot in girl group individual brand reputation for two consecutive months, and has solidified her overwhelming popularity by dominating various indicators that gauge the public’s interest.

She is also continuing her great performance in her main job. Jang Won-young has expressed the team‘s unique sensibility by participating in the solo lyrics of tracks included in I.V.’s albums such as ‘Mine’, ‘Shine With Me’, ‘OTT’, and ‘Blue Heart’. She also challenged herself with writing lyrics for her first title song, ‘Attitude’, the title song of her new album released on the 3rd of last month.

‘Attitude’ is a song that contains ‘I.V.‘s way of thinking’, which is about accepting a situation cheerfully because the only thing that can be changed in an unchangeable situation is one’s attitude. Jang Won-young, along with lyricist Seo Ji-eum, who contributed to building Ive‘s narcissistic narrative, expressed it in lyrics, receiving rave reviews from listeners in Korea and abroad. Along with her signature and point choreography of ‘Attitude’, ‘Won-young Turn’, she led to explosive popularity.

Expectations are high for how ‘MZ Wannabe’ Jang Won-young will once again capture the public’s hearts this year.

Meanwhile, Ive, which Jang Won-young is a part of, released their third mini-album ‘Ive Empathy’ on the 3rd of last month, and achieved 11 and 4 music show trophies with the pre-released track ‘REBEL HEART’ and the title track ‘ATTITUDE’, becoming ‘15 music show trophies’ for the album in total. Having wrapped up his comeback activities with great success, Ive will meet his fans by holding his third fan concert ‘IVE SCOUT’ on April 5th and 6th at the KSPO Dome (formerly Gymnastics Arena) in Olympic Park, Seoul.

Jeong Hee-yeon, Donga.com Reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.