Singer G-DRAGON‘s media exhibition ‘G-DRAGON Media Exhibition: Übermensch’ has concluded successfully with unprecedented rave reviews.

Content solution company Creative MUT (hereinafter referred to as ‘MUT’) and global AI entertainment company Galaxy Corporation held ‘G-DRAGON Media Exhibition: Übermensch’ at The Hyundai Seoul in Yeouido, Seoul from March 9 to 19.

This exhibition showcased an unprecedented scale, spanning the entire space of The Hyundai Seoul, including Sound Forest and Epic Seoul on the 5th floor, TUNE on the 6th floor, and Iconic Square on the 2nd basement floor.

In particular, the number of visitors to the exhibition during the ten days exceeded 55,000, with 41,000 people visiting the 5th floor and the 2nd basement floor, and 14,000 people visiting the 6th floor TUNE store, creating an unprecedented number of visitors. Exhibition reservations for the ten-day offline exhibition also sold out in the media zone within 20 minutes after the site opened, and in the MD zone within 50 minutes.

This exhibition attracted attention as a completely new form of promotion that contained the message of G-DRAGON’s new album ‘Übermensch’ based on the technological prowess of K-MOOT and Galaxy Corporation. Artificial intelligence (AI), real-time holograms, augmented reality (VR), and CG created with the next-generation 3D solution, Unreal Engine, created the illusion that you were breathing and standing in the same space with G-DRAGON, drawing surprise and admiration from fans.

Among these, the VR cinema space of the ‘MEDIA TECH ZONE’ showcased the ‘TAKE ME’ stage, which was revealed for the first time through VR, and received the hottest response. When you put on the VR device, G-DRAGON performed a 1-on-1 performance right in front of your eyes, making you dazzled by the vividness and up-close appearance as if you were right in front of your nose.

Next, in the photo gallery, the ‘TAKE ME’ and ‘IBELONGIIU’ stages were revealed for the first time on a giant hologram screen, making you unable to take your eyes off of him. Not only did they connect five 5G real-time holograms using hologram splicing technology (a technology that combines multiple hologram images onto a single screen), but the device bezel was designed to be less than 2cm, maximizing the realism of the hologram image and presenting a liveliness reminiscent of a concert.

There was also an experiential photo zone that recreated the mood of a music video set and an Artist Hologram where you could take a video with G-DRAGON, so visitors could spare no effort in making memories of the exhibition.

In addition, the Iconic Square on the second basement floor, decorated as the ‘MD ZONE’, hosted official cheering sticks that were first revealed through this exhibition, as well as limited edition MDs that were only available at the exhibition, welcoming visitors. Only available during the FAM DAY event, which is exclusively for members, the limited edition special goods of the exhibition, ‘PO￦ER’, as well as the cap and scarf, short sleeves, hoodies, hats, reusable bags, and slogan towels, all of which embody G-DRAGON‘s sensibility, thrilled fans.

On the 5th floor, a sound forest transformed into a ‘DAISY GARDEN’ filled with daisies, the symbol of G-DRAGON, greeted visitors. Daisy balloons and the scent of daisies filled the space centered around a 7m tall giant daisy symbol, stimulating the five senses. In addition, the interactive message wall where you can leave messages directly for G-DRAGON was also popular.

Fans and visitors to the exhibition experienced an unforgettable experience beyond their imagination at the media exhibition with a completely new format of next-generation technology, and made memories by taking certification shots all over the exhibition hall.

Creative Moot, which was in charge of this exhibition that was successfully completed to the acclaim of being a next-generation media exhibition, plans to continue the exhibition overseas following Seoul. More information about this exhibition can be found on the exhibition’s official SNS, such as Instagram and X.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.