‘Debut’ New Beat, Cyberpunk Style Perfectly Digested

MUSIC Mar 21, 2025

Translation

[Photo = Provided by Beat Interactive]
[Photo = Provided by Beat Interactive]

The group NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo), who will debut on the 24th, revealed individual concept photos for the title song ‘Flip the Coin’ of their first regular album ‘RAW AND RAD’.

In the photos, NEWBEAT caught people‘s attention with a concept that combined a retro atmosphere with a modern mood. NEWBEAT, who perfectly digested the cyberpunk style, drew admiration with their wide range of concept digestibility.

In addition, all NEWBEAT members captivated fans’ hearts at once with their unique visuals. Above all, NEWBEAT‘s appearance, which goes back and forth between strong charisma and fresh boyish beauty, aroused curiosity about the new album.

‘RAW AND RAD’ is an album that contains the passion of boys who are not afraid of failure and constantly take on challenges. NEWBEAT plans to portray the story of enterprising boys who shine the most in their raw, unrefined form. In particular, talented musicians such as Maalib, BTOB’s Lim Hyun-sik, and Khundi Panda participated in producing and featuring, raising expectations with a splendid lineup.

New Beat, a group presented by Beat Interactive for the first time in 8 years, is a 7-member boy group comprised entirely of Koreans, including Park Min-seok from Mnet‘s ‘Boyz Planet’ and Jeon Yeo-yeo-jeong from group TO1. Even before their debut, they built their skills through busking tours both domestically and internationally, forming a global fandom. They are also signaling a shift in the K-pop scene by announcing an Mnet global debut show and SBS debut fan showcase.

New Beat will release their first full-length album ‘RAW AND RAD’ on the 24th at 6 PM, and will make their official debut with the Mnet global debut show at 8 PM on the same day. They will then hold a debut fan showcase on SBS on the 26th, and the performance will be broadcast on SBS’ official YouTube channel ‘SBSKPOP X INKIGAYO’ on the afternoon of the 28th.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.