The group NEWBEAT (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo) has released group concept photos for their title song ‘Flip the Coin’ from their first regular album ‘RAW AND RAD’.

In the photos, NEWBEAT is wearing kitschy outfits and showing off a free-spirited vibe. The intense energy of the members, who stare at the camera with nonchalant yet charismatic eyes, evokes admiration.

NEWBEAT‘s unique aura that seems to break through the screen also made fans’ hearts flutter. In addition, another world unfolds above the space where NEWBEAT is standing, stimulating curiosity about the album concept.

Photographer Jang Deok-hwa, who has worked with famous artists such as Lee Hyo-ri and BTS, participated in the concept photos to complete NEWBEAT‘s unique charm.

‘RAW AND RAD’ is an album that contains the passion of boys who are not afraid of failure and constantly take on challenges. New Beat will depict the story of enterprising boys who shine the most in their raw, unrefined form. In particular, talented musicians such as Maalib, BTOB’s Lim Hyun-sik, and Khundi Panda participated in producing and featuring, raising expectations with a splendid lineup.

New Beat, a group presented by Beat Interactive after 8 years, is a 7-member boy group comprised entirely of Koreans, including Park Min-seok from Mnet‘s ‘Boyz Planet’ and Jeon Yeo-yeo-jeong from group TO1. Even before their debut, they built up their skills through domestic and international busking tours and formed a global fandom.

They have previously released pre-released tracks ‘JeLLo(힘숨찐)’ and ‘HICCUPS’ and are receiving enthusiastic responses. Following their debut with a full-length album, they are signaling a shift in the K-pop scene by announcing an Mnet global debut show and SBS debut fan showcase.

New Beat will release their first full-length album ‘RAW AND RAD’ on the 24th at 6 PM, and will officially debut on the Mnet global debut show at 8 PM on the same day. They will then hold an SBS debut fan showcase on the 26th, and the performance that day will be broadcast on the SBS official YouTube channel ‘SBSKPOP X INKIGAYO’ on the afternoon of the 28th.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.