New Beat, official debut in the music industry… Mnet·SBS special promotion [DA:Today]
Group New Beat will be throwing their hat into the ring in the music industry today with their first full-length album and large-scale debut project.
New Beat (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Ri-woo) will release their first full-length album ‘RAW AND RAD’ through various online music sites at 6 PM on the 24th, making their official debut in the music industry.
A total of 11 tracks are included, including the pre-released tracks ‘JeLLo(힘숨찐)’ and ‘HICCUPS’, as well as the title track ‘Flip the Coin’, ‘Intro : RAW AND RAD(feat. Khundi Panda)(Prod. Maalib)’, ‘Sounds like Money’, ‘You, Me +,-’, ‘F.LY(Prod. 임현식)’, ‘Wonder(Solo. 전여여정)’, ‘We Are Young’, ‘Outro : ZERO-SUM GAME(Prod. 마알IB)’, ‘Highs&Lows(Hi&Love)’.
Intro Maalib participated in the production of ‘RAW AND RAD’ and the outro ‘ZERO-SUM GAME’, and BTOB‘s Lim Hyun-sik was credited with the production of the track ‘F.LY’. Khundi Panda also participated in the featuring of ‘RAW AND RAD’.
Among them, the title track ‘Flip the Coin’ is a classic 90s old school genre song that stands out with its various sampling sounds, groovy yet powerful drums, and addictive hook. It tells the story of the duality of the world, that is, good and evil coexisting like two sides of a coin, from the boys’ perspective.
The music video was creatively directed by creative director Park Bi, who is currently active in various fields, and director Yoon Seung-rim of Legend Film, who has worked with aespa and Ive. Here, director Lee Ye-ji will participate as a producer and present a sensational visual beauty.
New Beat, a group presented by Beat Interactive for the first time in 8 years, is a 7-member boy group comprised entirely of Koreans, including Park Min-seok from Mnet‘s ‘Boyz Planet’ and Jeon Yeo-yeo-jeong from group TO1. Even before their debut, they had already garnered the attention of global fandoms by gaining word-of-mouth from K-pop fans through various busking tours both domestically and internationally.
In particular, New Beat will be releasing a full-length album including two pre-released songs, which is unprecedented for a rookie group. They will also make a surprise debut through large-scale projects such as the Mnet global debut show ‘Drop the NEWBEAT’ and the SBS debut fan showcase.
Meanwhile, New Beat will release their first full-length album ‘RAW AND RAD’ on the 24th at 6 PM, and will make their official debut with the Mnet global debut show at 8 PM on the same day. The SBS debut fan showcase to be held on the 26th will be released on the SBS official YouTube channel ‘SBSKPOP X INKIGAYO’ on the afternoon of the 28th.
Jeong Hee-yeon, Donga.com reporter shine2562@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
