‘This is the innocence of the Jalpa generation.’

‘Icon of the Jalpa generation’ Ailee has been selected as the exclusive model for CF Pocari Sweat, which has symbolized innocence for centuries. Following member Wonhee‘s solo appearance last year, the scope has been expanded this year with all members appearing in the new CF. As if to prove that this is a CF with history and tradition, even the numbers are meaningful, making them the ‘30s Models’.

This is the second time that Pocari Sweat has signed a contract with a team (girl group) unit, after Twice in 2017. Pocari Sweat explained the reason for selecting Ailitt, saying, “They are a group with a bright and lively charm that also fits our refreshing and healthy brand image,” and “We think that the brand message of supporting the individuality of teenagers and youth who are confidently going their own way will be well reflected through Ailitt.”

Ailitt celebrated their first debut anniversary on the 25th. The “super attraction” achieved by their debut song “Magnetic” was proven by the number of trophies they swept at major award ceremonies in both Korea and Japan.

At the 1st D AWARDS held on February 22nd, Ailrit garnered attention by winning the Rookie Award for D AWARDS DREAMS, Best Choreography (Choreography Award), and the Main Award for D AWARDS DELIGHTS, becoming a ‘triple crown winner.



Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.