New Beat, Hand Mic All Live… Successful 1st week of debut activities

MUSIC Mar 31, 2025

Translation

[Photo = Provided by Beat Interactive]
[Photo = Provided by Beat Interactive]

The group New Beat has successfully wrapped up their first week of promotions since their debut.

New Beat (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo) met their fans with their title song, “Flip the Coin,” and released their first full-length album, “RAW AND RAD,” on the 24th.

New Beat debuted on Mnet‘s “M Countdown” on the 27th, followed by MBC’s “Show! Music Core” on the 29th and SBS‘s “Inkigayo” on the 30th. New Beat left a strong presence with their unique concept of having horns on their foreheads and their unique visuals.

All members held hand microphones and showed off a perfect live performance that was unlike any other rookie group. In addition to music broadcasts, they also made their first appearance on the YouTube channel ‘It’s Live’, drawing rave reviews from K-pop fans in Korea and abroad for their high-quality live performances.

Previously, New Beat released a full-length album including two pre-released songs, which was unprecedented for a rookie group. They caused a seismic shift in the K-pop scene with large-scale debut projects reminiscent of large-scale agencies, such as holding the Mnet global debut show ‘Drop the NEWBEAT’ and the SBS debut fan showcase ‘Himbreathtaking Anatomy Room’.

New Beat, presented by Beat Interactive for the first time in eight years, is a seven-member boy group comprised entirely of Koreans. Even before their debut, they built up their skills through domestic and international busking tours and formed a global fandom, and announced the birth of a new 5th generation group by officially debuting with two pre-released songs and their first full-length album.

New Beat appeared on KBS2‘s ‘Music Bank’ on the 28th, which will air on April 4th. New Beat will continue their active debut activities through various music shows and diverse online and offline content.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.