Enhypen‘s Joo Hyun-hee, who won the honor of ‘5 awards’ including ‘Album of the Year’ at the 1st D AWARDS Reporter teth1147@donga.com
This year, K-pop is showing signs of re-entering the ‘Enhypen fever’.
Enhypen, who solidified their position as the best regular album of all time last year, has declared their comeback with a new digital single.
According to their agency Belift Lab, Enhypen will release the digital single ‘Loose’ on April 4th at 1 PM. Their comeback will be their first in five months since their second regular repackaged album ‘Romance:UNTOLD-DAYDREAM-’, which garnered much attention.
Related sources say that the new song ‘Loose’ maximizes Enhypen‘s so-called ‘good looks’ charm by adding a sexy melody to a hip pop sound. Meanwhile, the release of the new song sheds new light on the ‘quantitative achievements’ that ENHYPEN has achieved as a ‘K-pop typhoon’, and attention is focused on how well they will do on various global pop music charts this time.
Last year, ENHYPEN sold over 5.45 million copies with just two albums, their second full-length album ‘Romance: Untold’, and the repackaged album, earning them the title of ‘Penta Million Seller’. In particular, the repackaged version of their second full-length album drew attention by recording the ‘highest initial sales’ (1,406,926 copies) for a K-pop repackaged album in history.
Along with the release of their new digital single, ENHYPEN will be performing at the ‘Coachella Valley Music and Arts Festival’, considered the largest outdoor music festival in North America, on April 12th and 19th. Their Coachella appearance marks the fastest entry for a K-pop male group.
Reporter Heo Min-nyeong mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.