‘4.2 billion views’, ‘1.72 million copies’, ‘The legend of the hand mic’ In just one year, they have proven themselves to be ‘monsters’. This is ‘YG‘s new DNA’ Baby Monster.

Last April Fool’s Day, a monster rookie who appeared ‘Like a lie’. Baby Monster celebrated their first anniversary since their official debut on April 1st. True to the DNA of their agency YG Entertainment (YG), which has been, is, and will be the same in the past, present, and future, Baby Monster talked about the past year only in ‘numbers’.

When put together, the quantitative results they have achieved in one year are the very definition of ‘compressed growth’. Just like YG‘s senior group BLACKPINK, Baby Monster has also created an enormous sensation that can be called a ‘core talent’ on the global platform YouTube. Based on their official channels, they have accumulated 4.2 billion views, and they have accumulated 8 video clips with hundreds of millions of views in just one year.

With the surprise release of their official debut album ‘Baby Monster’ on April Fool’s Day and ‘DRIP’ in the second half of the year, they have achieved a record of approaching the ‘double million seller’ with just 2 physical albums, selling 1.72 million copies.

These numbers, which also give an idea of the size of their fandom, can also be confirmed by the explosive growth in the so-called ‘first week’, which refers to the sales trend for the first week after release. Their first album, ‘Baby Monster’, achieved a new record for the first week of a K-pop girl group debut album by selling over 400,000 copies, and seven months later, their first full-length album, ‘Drip’, recorded 677,961 copies in its first week, a 170% increase from their previous work. As a masterpiece, ‘Drip’ was also honored with its entry into the ‘Billboard 200’, Billboard‘s main album chart, which is the representative global pop music ranking chart.

They also showed ample potential for growth as a ‘live genius’ that any member of the YG family should have. Baby Monster succeeded in demonstrating ‘uncompromising live performances’ right from their debut, especially through the object called ‘hand microphone’, and ‘making it their ‘signature’.


Their true value, which shines even brighter on stage, is being revealed with their first world tour, ‘Hello Monsters’, which started in Seoul at the beginning of the new year. In this tour, which will be held in 20 cities around the world for 32 performances until September, Baby Monster is receiving a great response, such as ‘emergency additional performance arrangements’ based on successive sell-out cases.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.