The ‘youth icon’, sweeping the CF market

TWS has been selected as the representative casual clothing model of the MZ generation. According to their agency Pledis Entertainment, TWS has been selected as the exclusive model for casual brand Wacky WiLLy.

Through the pictorial that was released together, TWS showed off their unique ‘refreshing beauty’, which has been further strengthened. Wacky WiLLy explained that they wanted to maximize TWS‘s lively energy and exciting boyish charm with a new look.

TWS has established itself as an ‘MZ signature’, working as CF models for beverages, basic cosmetics, school uniforms, casual clothing, and even as ambassadors for luxury brands.

They are also preparing for a comeback this month. The release of their third mini album, ‘TRY WITH US’, is scheduled for the 21st.

TOURS, who were acknowledged as ‘Rookie of the Year’, had the success of the double mega hits ‘First Encounter Doesn’t Go as Planned’‘If I‘m S, You Be My N’ last year. As evidence of this, at the 1st D AWARDS held in February, they garnered attention by winning four awards, including ‘Rookie of the Year’, the main prize ‘The Awards Delight’, and ‘Best Choreography’.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.