Rookie girl group Kiki (KiiiKiii: JiU, Lee Sol, Sui, Haeum, Kiya), led by ‘Gen Z美’, has solidified their presence as ‘2025 rising stars’.

According to the Korea Enterprise Reputation Research Institute today (the 1st), Kiki ranked first in the rookie idol group brand reputation for April 2025. With this, Kiki has proven its influence by holding on to the top spot for two consecutive months, following its first place in the rookie idol group brand reputation in March. Previously, they drew attention by rising to 2nd place in the Rising Star Brand Reputation in March 2025, becoming the only idol group to make it into the top 5.

In the link analysis of Kiki‘s rookie idol group brand reputation in April released by the Korea Enterprise Reputation Research Institute, ‘hip, genji, and natural’ came out high, while ‘I doo me, genji me, and uncut gem’ came out high in the keyword analysis. This suggests that Kiki’s overflowing ‘gen beauty’ charm, which has been present since her pre-debut in February, has captured the public‘s heart.

Kiki has been performing the title song ‘I DO ME’ from her debut album ‘UNCUT GEM’ and the follow-up song ‘BTG’ on music shows. In particular, from the first broadcast, they have been showcasing their solid skills and free-spirited team identity by performing live on stage, and they are also showcasing their ability to digest various concepts.

In addition, Kiki appeared on the cover of 10 Magazine USA before her official debut, the first K-pop group to do so, as well as major domestic fashion magazines. Recently, she was selected as the first brand ambassador for Kakao Bank, drawing attention by demonstrating her influence in various fields such as fashion and finance.

Kiki’s influence has also been revealed on the music charts. ‘I Do Me’ ranked first on Spotify‘s Viral 50 Korean chart after its release, third on the Melon Hot 100 (as of 30 days after release) chart, and tenth on the Top 100 chart, further increasing its upward trend. It also appeared on major domestic music charts such as Bugs, Vibe, Genie, Flo, and YouTube Music, showing remarkable results.

Following, according to Hanteo Chart, an album aggregation site, on the 31st, ‘Uncut Gem’ recorded initial sales (album sales for the first week after release) of 206,703 copies, ranking first on the weekly album chart for the fifth week of March and the daily album chart as of March 30. Kiki is on a relentless upward trend, ranking third on the weekly World Chart.

Meanwhile, Kiki is releasing the follow-up song ‘BTG’ will continue to be active through various contents such as music broadcasts and radio.

Photo=Starship Entertainment

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.