Seventeen and Stray Kids, K-pop‘s new continent ’South America‘ takes over
SEVENTEEN performed on stage at the largest outdoor music festival in South America, ‘Tecate Pa’l Norte’, also known as the ‘Mexican Coachella’. They showed off their status by creating a huge buzz as the so-called headliners that determine the success or failure of the festival. Photo courtesy of Pledis Entertainment
Evidence that South America is rapidly rising as a K-pop ‘new continent’. The one-two punch of Seventeen and Stray Kids have set out to take over South America one after another.
Following Stray Kids‘ stadium-level tour in Brazil, top-tier group Seventeen has stepped on the stage of ‘Decate Pa’l Norte’ (Pal Norte), South America’s largest outdoor music festival also known as the ‘Mexican Coachella’. As the so-called headliner that determines the success or failure of the festival, they showed off their status by creating a huge buzz.
Seventeen‘s Pal Norte, which is also their ‘first entry’ as a K-pop artist, took place at 8:20 PM local time on the 4th at Fundidora Park in Monterrey, Mexico. As a headliner, they showed off their prowess on the main stage ‘Tecate Light’, attracting attention with a ‘highly concentrated live’ of over 13 songs for over an hour.
Stray Kids held their world tour ‘Dominate’ at the ‘Estadio Niutón Santos’ in Rio de Janeiro, Brazil on the 1st. The number of local audiences who gathered to see them was estimated at a whopping 55,000. Photo courtesy of JYP Entertainment
Ahead of SEVENTEEN‘s Pal Norte, Stray Kids held their world tour ‘Dominate’ at the ‘Estadio Niutón Santos’ in Rio de Janeiro, Brazil on the 1st. The number of local audiences who gathered to see them was estimated at 55,000.
Stray Kids’ power to attract fans, proven by the ‘full house case’ at the stadium that was used as one of the main stadiums for the Brazil World Cup, will be replicated in ‘São Paulo’. The Sao Paulo concert stage, which will be held on the weekend of the 5th and 6th, will be Morumbi Stadium, which can accommodate up to 60,000 people per show.
The South American region has been considered a blind spot, with strong will but low feasibility due to the long distance from the other side of the world, which requires a tremendous amount of time, and the accompanying high cost issues. However, the local fandom has shown an explosive growth, enough to offset this, and has begun to draw attention as a new target region for K-pop.
Reporter Heo Min-nyeong mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
