Starship Entertainment’s new girl group KiiiKiii has properly colored the spring of 2025 with their title song ‘I DO ME’. This song, which was released as a pre-release from their debut EP [UNCUT GEM] and best reveals the group‘s identity, is unusual right from the music video.

More than just the message of “Self-esteem is important~”, KIKI unfolds the identity exploration and self-declaration of the youth of this era like a poem or a painting. To cut to the conclusion, KIKI seems to be a team that really knows how to ‘live true to myself’.‘‘Like myself’’is not a choice, it’s survival

The music video begins with the introduction, “I could go somewhere, maybe anywhere”. The scene is soft, as if flowing with the wind, but the lyrics are clear. It contains the freedom of being able to go anywhere and the self-confidence to believe in ‘intuition’.

The butterfly sitting on the fingertip is not just a pretty decoration. Kiki calls it a “my living ring”. A living ring, or something like my identity. Not a static accessory, but a moving, flying self. Kiki‘s story begins here.

Kiki, who says, “No worries about me! I shine more as myself,” cuts off others’ worries, gazes, and nagging. This declaration, ‘I shine more when I‘m myself’, is the ‘self-esteem anthem’ itself.

The directing that shows the reversed image in the mirror is also impressive. It’s a scene that visually expresses the message that other people‘s gaze distorts me. Kiki holds the mirror upright and chooses her own path.

KiiiKiii(키키) ‘I DO ME’ MV

And the ladybug piercing (actually attached to her face). It’s so cute. But it‘s not just cute. The ladybug is a symbol of luck, but here it is read as a symbol of rejecting fixed meanings. It is a symbol that ignores the ‘meaning’ that others have determined and reinterprets it in one’s own way.

Kiki says, “Enough with the words, ”You have to do this“, ”You have to go there“. ”It doesn‘t matter. I’m going to be myself.“ This line resonates strongly. It goes beyond self-expression and can be said to be a declaration of self-expansion.

Pink leap, mirror of reversal

The core image of the music video may be the pink jump. In particular, the scene where she jumps against the sunset is the most beautiful and symbolic scene in the entire music video. With the line, ”I run in the air!“, Kiki runs in the air. This is a scene where you can feel the emotional leap.

The lyrics “Feel the breeze, the sound only I can hear” also summarize Kiki‘s worldview. It is a scene where she focuses on her inner voice instead of the noise of the world. It may not be simple healing, but a fierce journey to find her ‘personal rhythm’.

The music video gradually becomes quieter and more delicate. Under the moonlight, Kiki confesses that she is a ‘od;nice child’. There is a bit of fear and hesitation in her words, but soon she continues with “I was bigger than I imagined”. This section, where anxiety and growth coexist, is the real climax of the music video.

KiiiKiii(키키) ‘I DO ME’ MV

‘I DO ME’, a self-declaration written by Kiki

‘I DO ME’ is not just a great song. This is a reflection on the self, a declaration, a small revolution. Butterflies, ladybugs, mirrors, sunsets, wings… All these visual symbols constantly ask the question, “Who am I?”

With this song, Kiki is delivering a message that is more than just music. In an era where the phrase “be myself” is repeated to the point of being tiresome, Kiki revives it in a new, sensuous, and solid way.

This song may be for Generation Z, but it is actually for all of us. Hold up a mirror upside down. It may not be the world that has turned upside down, but it may be that I am standing upright. And at that moment, Kiki says, “I do me, I do my way.”
And we nod our heads. “Yes, I want to live like that.”


Reporter Yang Hyeong-mo hmyang0307@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.

SHARE

URL 복사

창 닫기