The group NEWBEAT has made their official debut after a special warm-up, and they are catching the attention of K-pop fans as a ‘unique group’.

NEWBEAT released their first full-length album ‘RAW AND RAD’ on the 24th of last month and greeted global K-pop fans for the first time. Starting with their debut work, they prepared a full-length album, and announced the emergence of ‘the most unique group’ by unfolding a colorful and special world of music.

The group previously presented a series of high-quality videos and busking tours both domestically and internationally, and showed special communication skills by presenting various interactive content, including ‘monthly evaluation’ where fans directly participated in the debut preparations and provided feedback.

The two pre-released songs also did a great job of heating up the debut fever. With the impressive ‘JeLLo(힘숨찐)’, which features a unique flow of rap and bass riff on an old-school beat, and a track with gorgeous variations, and ‘HICCUPS’, which has an addictive hook, unique beat, and a unique sound, they properly impressed their worth.

In particular, in ‘JeLLo(힘숨찐)’, they depicted the moment when hidden strength is revealed, and in ‘HICCUPS’, they told the story of a process of pushing oneself to the limit and challenging oneself, as well as the conflicts and growth experienced in the process, completing New Beat‘s own growth narrative.

The music video for the pre-released song is also not to be missed. Director Yoon Seung-rim of Legend Film, who has worked with Park Bi, aespa, and Ive, participated as creative director. Here, King Gun (Kim Gun-woo) and Weekly Magazine’s Park Joo-woo took charge of directing ‘JeLLo(힘숨찐)’, and Director Lee Ye-ji took charge of directing ‘HICCUPS’, drawing the industry‘s attention with an ultra-luxurious lineup.

New Beat’s extraordinary steps shone even at the moment of their debut. They showcased their special chemistry through various corners such as ‘Self-Introduction’, ‘Surprise Camera’, and ‘Secret Circle JeLLo Finding Race’ on their debut show ‘Drop the NEWBEAT’ on Mnet and M2 YouTube channels. They also met with fans from all over the world through the debut fan showcase ‘Him숨찐 Anatomy Room’, which was released on SBS‘s official YouTube channel ‘SBSKPOP X INKIGAYO’. The phrase “the greatest debut ever” was not an exaggeration.

New Beat is currently living up to the expectations placed on them with the title song ‘Flip the Coin’ of ‘RAW AND RAD’ on various music programs. ‘Flip the Coin’ is a work that tells the story of the two sides of the world, like the two sides of a coin, from the boys’ perspective, and it contains the process of continuously experiencing and contemplating the positive situations that can be discovered when all negativity, temptation, and hurt are turned over.

The performance was also extraordinary. This is because the message of ‘Flip the Coin’, ‘EVERYTHING HAS DUALITY JUST LIKE ME’, and the unique concept of having horns on their foreheads and unique visuals left a strong presence. In this way, New Beat is strongly imprinting their own individuality and musical color.

New Beat‘s footsteps continue. They have shown off their high-quality live performances and outstanding entertainment sense through major YouTube contents such as ‘it’s Live‘, ’Idol Human Theater‘, ’Minju‘s Pink Cabinet‘, and ’Relay Dance‘, and they plan to communicate with fans through various web entertainment contents in the future.

New Beat is also expected to be seen at various festivals. They have proven their presence as a next-generation global trend by being included in the lineup of ’KCON JAPAN 2025‘ and ’Seoul Spring Festa‘. They are also increasing excitement day by day by announcing news of the ’Lovesome Festival 2025‘ stage, which is rare for an idol group.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.