Baby Monster’s Secret to ‘Short-term Performance Tier 0’ Is This ‘YG Perseverance’

MUSIC Apr 14, 2025

Translation

Baby Monster’s world tour is a hot topic.While it is underway in Japan, one of the two meccas of K-pop, the tour is showing off its incredible power by ‘selling out at lightning speed’ in each major performance city, opening limited-view seats, and even ‘emergency adding more shows’.Photo courtesy of YG Entertainment
Baby Monster’s world tour is a hot topic.While it is underway in Japan, one of the two meccas of K-pop, the tour is showing off its incredible power by ‘selling out at lightning speed’ in each major performance city, opening limited-view seats, and even ‘emergency adding more shows’.Photo courtesy of YG Entertainment

If you truly ‘know YG’, you will agree that the core identity of ‘YG tenacity’ has silently created a strong steady seller.This is Baby Monster, who has evolved from a monster rookie to a’ K -pop queen ‘.

Baby Monster’s world tour is a hot topic.While it is underway in Japan, one of the two meccas of K-pop, the tour is showing off its incredible power by ‘selling out at lightning speed’ at each major concert venue, opening limited-view seats, and even ‘emergency adding more shows’.

According to their agency YG Entertainment(YG), Baby Monster’s first world tour ‘HELLO MONSTERS’ sold out all tickets in two consecutive cities, from Osaka to Kanagawa.
The performance held last weekend was held at K -Arena Yokohama, a famous spot in Kanagawa, and was extended to the 11th due to fan requests.

In this way, the number of local audiences that Baby Monster met at K -Arena Yokohama over three days reached approximately 55,000.

Baby Monster successfully attracted an audience of 55,000 people during their three-day tour at K -Arena Yokohama, a famous tourist attraction in Kanagawa.Photo courtesy of YG Entertainment
Baby Monster successfully attracted an audience of 55,000 people during their three-day tour at K -Arena Yokohama, a famous tourist attraction in Kanagawa.Photo courtesy of YG Entertainment

With the huge success of the Kanagawa concert, Baby Monster is on the verge of achieving a major record that will be engraved in K-pop history.It is the ‘shortest period of time for a K-pop girl group to reach 100,000 audiences on a Japanese tour’, and it seems that they will be able to ‘lightly’ achieve this at the Fukuoka concert scheduled for the 19th and 20th.

Through YG, a ‘performance powerhouse’, Baby Monster, who is in the midst of ‘laying the foundation’ for herself as the queen of live performances, is also enjoying a virtuous cycle effect of explosively increasing the ‘multi-layer fandom’ addicted to these performances.

The quantitative increase of these core fandoms can also be confirmed by the fact that they approached the ‘double million seller’ mark with only two physical albums released last year.

Baby Monster will continue their world tour in May, stopping in Singapore, Hong Kong, Bangkok, Thailand, and then North America.


Reporter Heo Min- mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.