Enhypen’s New Nickname, ‘Enchella’ Might Be Listed in Webster’s Dictionary
Even after ENHYPEN’s Coachella performance ended, it is still a hot topic.The new word ‘ENCHELLA’, which is a combination of ENHYPEN and Coachella, rose to the top of X(formerly Twitter)’s real-time trending search terms, proving the power of the global fandom ‘Engine’ and ENHYPEN’s ‘quantum jump’ beyond K-pop to the top tier of the world.Photo courtesy of Belift Lab
At this rate, ‘Encella’ might end up in Webster’s dictionary.
Enchella is a new word that refers to Enhypen on the stage of Coachella, North America’s representative outdoor music festival.Merriam-Webster is a representative English-speaking dictionary with 200 years of history.
ENHYPEN’s Coachella performance is a hot topic.The new word ‘ENCHELLA’, a combination of ENHYPEN and Coachella, has risen to the top of X(formerly Twitter)’s real-time trending search terms, proving the power of the global fandom ‘Engine’ and ENHYPEN’s ‘quantum jump’ beyond K-pop to the top tier of the world.
On Spotify, the world’s largest music streaming platform, the number of streams for ENHYPEN’s entire songs skyrocketed by about 20% compared to usual.Among major countries, the increase in streaming in North America stood out.Considering that this result came after participating in a festival, rather than during the release of a new album or promotional activities, it is a notable achievement.
Regarding Enhypen, who made ‘Coachella’ their stage, local influential media outlets are also giving rave reviews.Forbes in the US commented, “Enhypen proved themselves as artists capable of holding stadium performances,” and Billboard praised them, saying, “They made history.”
Coachella is just the beginning; ENHYPEN’s stage is just beginning.Along with the release of their 6th mini-album ‘DESIRE : UNLEASH’ on June 5th, they will resume their world tour ‘WALK THE LINE’ that has been going on since last WALK.Specifically, the tour will be held in Bangkok, Thailand in June, in Japan in July and August, and in 10 major cities in North America and Europe in September.
Reporter Heo Min- mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
