The light symbolizing the’ K -pop treasure ‘TREASURE brightly lit up Kobe, Japan.This was done through the’ Port Tower ‘, a local landmark and one of the top 10 observatories in Japan.

According to their agency YG Entertainment, TREASURE recently held a lighting event for the famous Kobe Port Tower, turning it into their symbolic color’ Treasure Blue.’The blue-tinged Port Tower formed a striking contrast with TREASURE’s official lightstick ‘Trithe,’ and became a hot topic among their global fandom, ‘Treasure Makers.’

This lighting event was planned as part of their ongoing local fan concert, “SPECIAL MOMENT IN JAPAN.” Starting in Hyogo on the 23rd, the fan concert, which will then move on to Aichi, Fukuoka, and Saitama, is effectively a “world tour” that has already sold out in major North American cities such as New York, Washington D.C., LA, and Oakland.


K-pop stars ‘’lighting events’ utilizing city landmarks have been held occasionally, starting with Namsan Tower in Korea and the Empire State Building in New York, and have been used as a ‘realistic barometer’ to gauge local popularity.This is because they are large-scale outdoor events that light up the night of the entire city or major areas by projecting the symbolic colors of each group onto landmarks, and they are accompanied by the understanding of the general public.

Along with the fan concert, TREASURE is also actively promoting locally, such as releasing a new album and appearing on TV music shows.On the 28th, the Japanese version of the new digital single “JP SELECTION PLEASURE JP will be released.The single will include the title song” YELLOW “from their special mini album released last March and the Japanese version of the pre-released song” LAST NIGHT.”


Reporter Heo Min- mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.