The momentum of K -idols that even surpasses Marvel’s stronghold.’K-pop top tier ‘Rise has opened the door to a comeback with a legendary trailer(trailer)reminiscent of Hollywood hero water.Their comeback is scheduled for May 19th, the day of the release of their first full-length album.

The trailer, which was released on the 28th, three weeks before their comeback, is gathering attention as it is heavily armed with a cinematic worldview that has never been seen in existing K-pop.In line with this, global SNS is receiving rave reviews such as “I mistook it for a new Marvel work,” comparing it to “MARVEL, “ a synonym for Hollywood blockbusters.In addition, the “dramatization” that depicts the six members like actual hero characters is also being incorporated, adding interest beyond just the spectacle.

The title of Rise’s first full-length album, released just 600 days after their debut, is ‘ODYSSEY’.According to their agency SM Entertainment, ‘Odyssey’ will contain 10 new songs.

The new full-length album, which was revealed through a trailer, may go beyond the level of ‘teaser’ in today’s parlance and present a full-length music cinema with an actual cinematic structure and narrative.Coincidentally, SM Entertainment, Rise’s agency, also hinted in a press release on the same day that the trailer was released that “all the tracks(of the first full-length album)can be enjoyed through video.”

‘Video production of all the songs on the album’ was already a reality for RISE through their previous mini-album, ‘RIIZING’.The album ‘RIIZING’, which was released in September last year and became a mega hit, contains a total of 9 songs, and 7 new songs, including ‘Talk Sexy’ and ‘Love 119’ that were first released as singles, were all presented through videos.


Rise’s first full-length album, which is expected to be a narrative on the level of ‘RCU’ (Rise Cinematic Universe)derived from MCU(Marvel Cinematic Universe), has started taking pre-orders called ‘pre-sales’ from the 28th.With the global fandom showing explosive growth, attention is focused on the ‘sales’ that their first full-length album will have, not only in Korea but also in and outside of global pop music.

Rise won four awards at the 1st D AWARDS held in February, including the grand prize Performance of the Year, the main prizes ‘D AWARDS Delight ‘,’ Best Group ‘, and’ Best Video ‘, all of which were highly anticipated for their mini-album’ Rising’ last year.


Reporter Heo Min- mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.