Cat’s Eye’s proven K-pop’s official formula for success: ‘Music video-stage integration’
In line with the saying, “Music and Action are in sync,” both inside and outside the industry, the ultimate idols whose music videos and stage performances are in sync are called “music and action are in sync.” There are those who have put this “music and action are in sync” into practice and are receiving explosive responses.It is the girl group Cats Eye, jointly planned by HYBE and North American-based global label Geffen.Photo courtesy of HYBE and Geffen
The orthodoxy of ‘consistency between words and actions’ is also applicable to K -pop.In reference to ‘consistency between words and actions’, the ultimate idol whose music video and stage performance are in sync is called ‘music-action-consistency’ both inside and outside the industry.
There are those who have put this ‘music-harmony’ into practice and are receiving explosive responses.It is the girl group Cats I, jointly planned by HYBE and North American-based global label Geffen.
The KATSEYE craze is strong.Consisting of six multinational members, KATSEYE recently released a new song, “Gnarly, “ and resumed their global activities.Starting their comeback in South Korea, the birthplace of K-pop, they toured the four major music broadcasting stations, including the three major terrestrial broadcasters and Mnet, commonly referred to as “music shows,” around the Children’s Day holiday, and showed off their peak performances.
The number of short videos ‘shorts’ spontaneously produced by fandoms using so-called ‘music show videos’ as material is enormous, reminiscent of the comeback of top-level idol groups.Netizens are especially praising them for their so-called ‘music coincidence’ and actively using them as titles for their shorts, such as “the birth of a new stage craftsman” and “a new standard and example for girl group live performances.”
The new song ‘Nally’ is also gathering attention for its ‘girl crush’ sound that stands in stark contrast to ‘Debut’ and ‘Touch’ that Cats Eye released when they debuted last year.Although there is a separate version that has been sanitized for music shows, ‘Nally’ is also Cats Eye’s first adult-only song, a so-called ‘19+ song’.
Catseye’s new song ‘Nally’ is also their first adult-only song since their debut, a so-called ‘19+ song’, although there is a separate version for music shows.Photo courtesy of Hive Geffen
Cat’s Eye’s so-called’ K -music show effect ‘is also clearly revealed in its great leap forward in popularity rankings on various global pop music platforms.It ranked in the top ranks of YouTube’s rapidly rising music video category in 28 countries around the world, and on Spotify, it also showed off its prowess by being ranked as a ‘strongly recommended song’ in 26 countries and regions around the world.
Catseye was born through the audition program ‘Dream Academy’, jointly planned and produced by Hybe, a leading K-pop company, and global record company Geffen.
Reporter Heo Min- mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
