SEVENTEEN’s ‘First Title’ Another? K-Pop’s First Submerged Bridge Performance
Poster for the comeback eve party’ B - DAY PARTY : BURST Stage’ to be held at Jamsugyo Bridge at 7:30 PM on the 25th.SEVENTEEN is the first K-pop artist to perform solo at Jamsugyo Bridge.Photo courtesy of Pledis Entertainment
‘The King of Records’ SEVENTEEN will add another ‘first title’ to their group history as they celebrate their 10th debut anniversary.They will be the first K -pop artists to hold a 10th anniversary event and release a new album at ‘Jamsugyo’, one of Seoul’s famous landmarks.
The submarine bridge attracted global attention in April 2023 when it was used as a venue for the global fashion show of luxury brand Louis Vuitton.The fashion show, which used the entire bridge as a runway, was directed by Hwang Dong-hyeok, director of Netflix’s ‘Squid Game’.
According to their agency Pledis Entertainment(Pledis)DAY SEVENTEEN will be holding’ B - PARTY PARTY: BURST Stage ‘at Jamsugyo Bridge in Banpo Hangang Park in Seoul at 7:30 PM on the 25th, the’ eve ‘of their debut anniversary.This solo Jamsugyo concert is the first of its kind by a K-pop artist and will also be’ live streamed ‘online.
The album title’ Happy Burst Day ‘is a compound word combining’ birthday ‘with’ Burst ‘, which means’ to burst out ‘, and it contains SEVENTEEN’s determination to commemorate the past 10 brilliant years and not rest on their laurels but to ‘be reborn’.
Member concept photos released as teaser for SEVENTEEN’s 5th full-length album ‘HAPPY BURSTDAY’.Photo courtesy of Pledis Entertainment
As it is an album commemorating the 10th anniversary of their debut, the scale of the album is also extraordinary, as expected from SEVENTEEN.Recently, they have been releasing 12 videos related to the new album and 62 concept photos on their official SNS.
The teaser video is particularly well-received for being produced based on three ideas: NEW ESCAPE, NEW MYSELF, and NEW BURSTDAY, and for its scale reminiscent of a feature-length film.In relation to this, both inside and outside the industry, there are evaluations that call it a “novel visual shock” and “solid storytelling” that could also be considered for a theatrical release.
The agency Pledis Entertainment expressed confidence that viewers will be able to witness a new SEVENTEEN through their fifth full-length album, and hoped, “Please show much anticipation and interest for the ‘rebirth of SEVENTEEN,’ where new possibilities will explode.”
SEVENTEEN’s fifth full-length album will be released simultaneously worldwide on the 26th at 6 PM Korean time, the day after their ‘Submarine Bridge solo concert’ to celebrate their 10th debut anniversary.
SEVENTEEN is a top-tier group representing today’s K-pop.They were recently named to the ‘A100’ list selected by ‘Goldhouse’, a North American-based cultural and artistic support organization.The ‘A100’ list, which is given to Asians who have had a great influence on North American popular culture and society, includes SEVENTEEN, author Han Kang, winner of the ‘Nobel Prize in Literature’, and director Bong Joon-ho of ‘Parasite’.
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
