The duo EZUZ released the music video for their title song “Pay for it and Touch It” on the 12th.Their first full-length album “Balchik,” released on the 9th, is an album that truly contains the team’s worldview and philosophy, and delivers a humorous satire on art consumption.

‘Pay for the Touch’ is based on a 2000s hip-hop sound and criticizes the taken-for-granted attitude toward art.The music video features Izzana as a cafe owner and Unzzana as a real estate agent, performing ‘EZUZ-style’ in a setting inspired by the movie ‘Vivarium’.

The video features Jang Sung-kyu and Kim Hong-nam(Kim Kyung-wook)as a trainer and a guest, respectively, adding to the immersion.The satirical message is reinforced by exaggerated depictions of various real-life types, such as characters obsessed with social media.

This video is not just a music video, but a visual summary of the team’s identity, “explained Izzanaeonzzana.The agency announced that they are planning to expand their content with” Balchik” and are also preparing participatory projects through global platforms.




Reporter Lee Su com jin sujinl22@donga

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