‘Debut’ A : SIDE, Targeting the Global Market Starting in Thailand
〈Photo: Aplan International Group 〉
Asia’s new boy group A :SIDE took their first step into the global market as a promising group by releasing their debut single ‘Fish Sauce’ on the 10th.
A :SIDE is inspired by side A of a cassette tape and, based on the team concept of ‘Modernize Y2K’, reinterprets Y2K sensibility and street mood in a modern way to establish their own identity.
Composed of Minlee from Thailand, Winnie from ‘Boyz Planet’, Ruka from Japan, and U from China, A :SIDE is heralding a fresh shock to the Asian pop music market with their unique musical worldview and strong visuals.Through their debut song ‘Fish Sauce’, they suggest the possibility of a new trend called ‘New Asia Pop’ that has never existed before.
This song is a dance song that shows off a sophisticated high-teen sensibility, with the participation of K - POP production team and choreography by popular choreographer YUMEKI.Visually, it completes the worldview of ‘Fish Sauce’ with a graffiti hip-hop mood and free-spirited styling, and the concept is consistently implemented down to the overall artwork and makeup.
This project is recorded as an unprecedented collaboration in which the production team from Korea, Japan, and Thailand stayed together in Thailand and worked together on the entire process from music, choreography, visuals, and music videos.As the first large-scale international co-production in the history of Thai artists, A :SIDE is raising the expectations of domestic and international fans by presenting the highest level of quality in Asia right from their debut.
Aplan International Group, the agency, said, “A :SIDE will support the birth of the next generation of Asian artists with their own unique personalities and who will target the global market.”
Reporter Jeon Hyo-jin, Donga.com jhj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
