From Rosé to Juyeon, All Out for Puma’s’ H - Street’ Launch

MUSIC May 16, 2025

Translation

Global Ambassador Rosé poses at the Puma’ H - Street’ global event media event held at Layer 41 in Seongsu-dong, Seoul on the 15th.Photo courtesy of Puma

Global sports brand PUMA held an unusual launch event in Seongsu-dong to unveil its new low-profile sneaker franchise,’ H - Street.’

‘ FUTURE ARCHIVES : THE H - STREET ‘, held from the 16th to the 18th at Layer 41 in Seongsu, Seoul, is an exhibition space that reinterprets PUMA’s running heritage in a modern way, and is designed to allow visitors to experience the background of the creation of the sneaker’ H - Street ‘and the brand philosophy.

VIP event held a day before the launch attracted attention with the attendance of PUMA Global Ambassador Rosé.Rosé participated in the event as part of the campaign’ Rewrite the Classics ‘activities, tried on the new H -Street product, and viewed the brand exhibition.

Starring THE BOYZ.Photo courtesy of Puma

Actor Lee Jun-young.Photo courtesy of Puma

In addition, various celebrities such as The Boyz’s Juyeon, ITZY Yezi, actors Lee Jun-young, Jo Yu-ri, and Cha Jung-won attended, adding to the hip atmosphere.

H -Street is a modern reinterpretation of the Puma lifestyle model released in 2003, and is inspired by the 1990s running spike ‘Harambee’.With this product, Puma plans to further strengthen its position as a leading brand in the global low-profile sneaker trend.

Singer and actress Jo Yuri.Photo courtesy of Puma

ITZY Yeji.Photo courtesy of Puma

Actress Cha Jung-won.Photo courtesy of Puma.

Reporter Lee Su com jin sujinl22@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.