Group SEVENTEEN is offering a new fan experience through an immersive listening event that allows fans to preview some of their new songs.

SEVENTEEN has been holding a listening party to commemorate the release of their fifth full-length album ‘HAPPYBURSTDAY’ at Listening With Friends in Yongsan-gu, Seoul since the 17th.Tickets sold out in just 7 minutes after pre-orders began on the 10th, proving the high level of interest in the new album.

The listening session is a unique combination of highlight medley sound source appreciation and exhibition.Visitors can clearly enjoy each member’s solo song while wearing headsets.The ‘NEW BURSTDAY’ version concept film running on the screen enhances the sense of immersion.

In the group song listening space, you can listen to the highlight sound sources of the title song ‘THUNDER’, ‘HBD’, and ‘Bad Influence(Prod.by Pharrell Williams)’ in high quality.The sound effects that maximize the sense of space and the cake sculpture that projects mapping according to the mood of the song come together to provide a sensory experience to the audience.


In addition, concept photos of the new album were hung all over the walls and ceilings, and cake and candle-shaped props were placed to create a party atmosphere.The process of SEVENTEEN’s voluntary disappearance, self-reform, and explosive rebirth through this was also visually realized.

Fans who visited the site are giving it rave reviews.”I once again felt the difference in sound in a professional space,” “It was filled with SEVENTEEN’s colors and I was able to look around in a pleasant mood,” “The energy of the music definitely felt different,” “Seventeen’s songs were more deeply engraved in my ears when I listened to them with a good sound system.”

The previously released highlight medley video attracted a lot of attention for its unique format.The video captured the eyes and ears of viewers simultaneously by combining the VR viewing format that allows for a 360-degree view of the space with the 8D audio that provides three-dimensional sound.

SEVENTEEN has put a variety of challenges into their 5th full-length album ‘HAPPY BURSTDAY’, which will be released on the 26th.It is the first team album to include solo songs from all members, making it an unprecedented scale with a total of 16 songs.Also, world-renowned producers Pharrell Williams, Timberland, Pdogg, VINCENZO, ELCAPITXN, Ha Hyunsang, and other famous producers and artists participated in writing lyrics and composing the songs, raising expectations.


Reporter Yang Ju- juyeon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.