JYP Entertainment’s new boy group KickFlip is targeting the hearts of Generation Z fans with a refreshing, unconventional, and free-spirited concept ahead of their first comeback.KickFlip, who will be releasing their second mini-album “Kick Out, Flip Now !” and the title track “FREEZE” on May 26, is building up comeback fever by continuously releasing teaser images and short-form content through their official SNS.

In this album, Kickflip caught attention with concept images utilizing school uniforms and gym uniforms.Members Gye-hoon, Amaru, Dong-hwa, Joo-wang, Min-je, Kei-ju, and Dong-hyun showed off refreshing and cheerful energy with classrooms and gymnasiums as the background, just like scenes from a high teen movie.From a rebellious pose of lying on the floor with the desk down to a playful look on the playground, it is said that Kickflip reinterpreted the refreshingness of the existing school look with its own individuality and unexpected charm.


Short-form content is also diverse.Videos themed around school life, such as ‘Eating Snacks Secretly During Gym Class’, ‘The Odd Transfer Student’, and ‘How to Skip Class’, as well as the ‘FREEZE TIME’ series featuring each member’s daily life, and scenes of self-made teaser posters being pasted up all over the company building, foreshadowed pleasant communication with fans and drew responses.

In addition, Kickflip, who appeared on the 2nd anniversary special broadcast of KBS CoolFM’s ‘Lee Eun-ji’s Gayo Plaza ‘on the 19th, garnered attention by wearing group T-shirts that cleverly utilized the names of the songs on their new album.The white T-shirts with the message, “Codered, but that sun will explode someday, so don’ t Freeze complicatedly, kickflip and overcome with electricity” immediately became a hot topic among the fandom.

Kickflip’s new album contains a total of 7 tracks including the title track ‘FREEZE’.Even just the unique track names like ‘제끼자’, ‘오늘전가 태양은 불해’, ‘Electricity’, ‘Complicated !!’ , ‘Code Red’, and ‘How We KickFlip’, let’s feel the team’s free and individual color.In particular, the album includes songs that the members themselves participated in writing and composing, so expectations are high for their musical growth.

Meanwhile, Kickflip will hold a comeback showcase at YES24 Live Hall in Gwangjin-gu, Seoul at 8 PM on the 26th, the day of their music release, and meet their fans in person.People are paying close attention to what kind of stage and performance they will return with after garnering attention for their short-form communication during their debut activities.


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.