IU has come up with a novel way to promote her new album.Her emotional marketing using the collect call concept is creating quite a buzz among fans.

On the 20th, IU posted an image through her official X(formerly Twitter)account with the message, “This is an IU-Ana collect call.Please check the other person.” The image aroused curiosity with phrases such as “A-R-S event,” “A great chance to talk to the superstar IU,” and “Available 24 hours a day” written on a faded business card design.

If you call the number on the business card, IU will respond with a voice message saying, “Hello? This is Ji-eun.I have something urgent to tell you, so please answer my call.” If you press the button to continue the call, you will hear the following message: “Thank you for answering.I want to play you a song right now, so please press a number from 1 to 5.”

If you select a number, you can hear the highlight of one of the songs from IU’s new remake album ‘Flower Bookmark Set’ in IU’s voice.Fans are responding to the composition that makes it seem like you’re actually talking to IU, saying, “What a genius idea,” and “It makes me laugh.”

This collect call promotion will run from the 20th until the album release date on the 27th.The bottom of the post also includes a notice that says, “If there is a lot of call volume, it may be difficult to connect, and call charges may apply depending on your carrier and rate plan.”

Meanwhile, IU’s ‘Flower Bookmark’ series is a remake album that reinterprets famous songs that span the ages.Following ‘Flower Bookmark’ in 2014 and ‘Flower Bookmark 2’ in 2017, the third series, ‘Flower Bookmark 3’, will be released on various music sites at 6 PM on the 27th.



Reporter Lee Su com jin sujinl22@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.