SEVENTEEN’s 10th anniversary, grandeur ‘super luxurious scale’ comeback preview
SEVENTEEN, who is celebrating their 10th anniversary this year, has announced a completely different, ‘new SEVENTEEN’ through their comeback with their 5th full-length album.This album is gathering attention with the participation of world-class legendary producers such as Pharrell Williams and Timbaland.Photo courtesy of Pledis Entertainment
The group SEVENTEEN is celebrating their 10th debut anniversary and embarking on a full-fledged rebirth with their 5th full-length album ‘HAPPY BURSTDAY’.This album, which will be released on the 26th, symbolizes the challenge and change of those who declared themselves to be the “new SEVENTEEN” and is in itself heralding a strong turning point.
The album contains 3 group songs including the title song ‘THUNDER’ and 13 solo songs by each member.It is the first time since debut that solo songs have been included for all members, and it fully captures the musical individuality and emotions of each member.Global legend producers such as Woozi, Bumzu, Pharrell Williams, and Timbaland participated to enhance the perfection of the sound.
The experiential promotions that heightened the immersion of this album also garnered attention.With this full-length 5th album, SEVENTEEN proposed a new album experience called “an experience that goes beyond the realm of appreciation,” and completed an immersive project of unprecedented scale in K-pop.The highlight medley video produced with VR and 8D audio provided a vividness that made fans feel as if they had entered SEVENTEEN’s world, and the offline listening session sold out in just 7 minutes after opening, proving the enthusiastic response of fans.
As this is the 10th anniversary comeback of global K-pop star SEVENTEEN, the scale is also different.SEVENTEEN introduced an unprecedented immersive experience project for this comeback promotion, receiving a hot response from fans.Photo courtesy of Pledis Entertainment
Their entertainment and content activities are also notable.’Going Seventeen’ will return with the ‘Seventeen TV’ segment, named after their pre-debut program, and starting June 2, ‘Nana Minbak with Seventeen’ with PD Na Young-seok will be sequentially released in 78 countries around the world.In addition, each member is foreshadowing their activities by appearing in various entertainment programs.
SEVENTEEN will be holding’ B - DAY PARTY: BURST Stage ‘at the Jamsugyo Bridge in Banpo Hangang BURST in Seoul at 7:30 PM on the 25th, PARTY’ eve ‘of their debut anniversary.This solo Jamsugyo concert is the first attempt by a K-pop artist and will also be’ live streamed’ online.
Reporter Jang Eun- eunj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
