IU, ARS event with a different feeling… “Feels like making a real call”

MUSIC May 21, 2025

Translation


IU, ARS event with a different feeling… “Feels like making a real call”

Singer IU presented a unique event ahead of the release of the track list for her remake album ‘Flower Bookmark Set’.

On the 21st at midnight, her agency EDAM Entertainment released the tracklist video for “Flower Bookmark Set” through IU’s official SNS and YouTube channel.In the video, a retro computer that stimulates analog emotions appears, and the phrase “Flower Bookmark Set” appears on the computer screen before the tracks are introduced one by one.The retro font and screen, sound effects, and hourglass icon that appears during loading perfectly embody the old emotions.

According to the video, this album contains a total of 6 tracks including the title track ‘Never Ending Story’, ‘Red Sneakers’, ‘October 4th’, ‘Last Scene(Feat.Wonstein)’, ‘Beauty(Feat.Balming Tiger)’, and ‘Nemo’s Dream ‘.In particular, some of the INST sound sources of each track were also inserted in the video.

The ARS event that started on the 20th is also getting a hot response.The’ Flower Bookmark Set ‘ARS event is based on the concept of a collect call, and when you call a certain number, IU’s voice will flow out as if you are talking to her directly.If you select a number according to the instructions that follow, you can hear a part of one of the songs included in ‘Flower Bookmark Set’ in IU’s voice.

The event will run until the 27th.After opening at midnight on the 20th, approximately 15,000 calls poured in in the first hour, and there were times when it was difficult to connect calls due to the number of simultaneous callers exceeding the limit.After that, it surpassed 100,000 calls in approximately 12 hours, and this ARS event, which provides an experience as if you were talking to IU directly, is receiving explosive responses in various communities.

IU’s remake album ‘Flower Bookmark Set’ is scheduled to be released on May 27th at 6 PM through various music sites.

Reporter Jeong com -yeon, Donga.com shine2562@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.