EXO’s BAEKHYUN has expanded the scope of his new solo album activities to global.

Baekhyun released his 5th mini-album ‘Essence of Reverie’ on the 19th and has been promoting his new song through various contents.Starting with the music show stage for the pre-released song ‘Chocolate’ and continuing with the title song ‘Elevator’, he met fans with various stages for 2 weeks, and also appeared on popular YouTube contents, showing off his delicate vocals and entertainment sense.

Also, Baekhyun, who is known as a self-proclaimed ‘fan lover’, will be holding various offline events to communicate more closely with his fans.In Korea, he will be opening a pop-up store at The Hyundai Seoul in Yeouido from the 22nd to the 28th and will be showcasing various contents such as exhibitions that match the album concept.

Global events for overseas fans will also follow.To commemorate the release of the new album in the United States, pop-up events will be held in eight cities, including Los Angeles, Atlanta, San Diego, Murfreesboro, Orlando, Seattle, C, and Washington, D, from May 23 to 25(local time)to provide special experiences for fans.In the United States in particular, the album will be officially sold in major offline stores such as Target, Walmart, and Barnes & Noble, marking the beginning of full-scale global expansion.

Through activities that cross over online and offline, Baekhyun achieved significant results with this album.As soon as it was released, it ranked first on the iTunes Top Albums chart in 24 regions and the Top Songs chart in 14 regions, and the album sales also surpassed the sales trend of the previous work, exceeding 1 million copies in just 3 days of release.This is the highest initial sales figure among solo artist albums released in 2025.

Meanwhile, Baekhyun will kick off his full-fledged tour by holding the Seoul concerts of his first solo world tour ‘Reverie’ at the KSPO Dome in Seoul on June 7th and 8th.

Photo = Copan Global, hello82

Reporter Lee com -bi, Donga.com misty82@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.