The dignity of the ‘national idol’ was witnessed by the citizens of Seoul and the entire world.’National idol’ Seventeen held a concert commemorating their 10th debut anniversary on the 25th at the Jamsugyo Bridge in Seoul.

This is the first time that Jamsu Bridge has been allowed to be used as a venue for a K-pop artist’s performance.An estimated 100,000 people, including their global fandom Carat, flocked to Seoul City from the morning of that day to watch the historic ‘premiere’.

The Jamsugyo concert, which opened at 7:30 PM that day, lasted for over 1 hour and 30 minutes.SEVENTEEN, who came on stage with a neon-colored fountain show, opened with the title song “THUNDER” from their 5th regular album “HAPPY BURSTDAY” released to coincide with their 10th debut anniversary.SEVENTEEN’s signature “overwhelming performance” was combined with fireworks and a laser show, and the concert atmosphere reached its climax in an instant.

Another new song, ‘HBD’, was also revealed for the first time through the live broadcast on this day.Standing in front of the standing microphone, Seventeen exuded fierce charisma and captured attention with their rock star-like aura.

They relayed 12 songs during the 1 hour and 30 minute concert.The colorful production with the ‘Han River’ as the background was also spectacular.The moonlight rainbow fountain near the Jamsu Bridge emitted the light of Seventeen’s official colors, rose quartz and serenity, and a fireworks show was also held over the water, boasting an unprecedented scale.
The concert that day attracted attention as it was open to the public for free on a large LED screen at the nearby Banpo Hangang Park and through the Seoul Metropolitan Government’s YouTube channel, in addition to the 6,000 seats set up on the submarine bridge.SEVENTEEN’s global fandom, CARAT, was able to watch the historic event through the platform Weverse.

Their 10th debut anniversary event, which culminated in the Jamsu Bridge performance, was practically an ‘urban festival’ that mobilized all over Seoul, adding to its status.Various ‘fan participation programs’ were held on Saebit Island near Jamsu Bridge, and a ‘lighting ceremony’ was held on Wonhyo Bridge, World Cup Bridge, and Hangang Bridge, dyeing them in Seventeen’s official colors.

A large-scale wrapping event was also held on the exterior wall of the headquarters of their parent company, Hive in Yongsan, Seoul.The phrase, “SEVENTEEN WILL CHALLENGE ETERNITY, “ was on the event, and the event is being held in the form of large-scale outdoor advertisements not only in Korea but also in the US, Japan, and China.
SEVENTEEN, who officially debuted on May 26, 2015, has been renewing their own record for the highest sales of physical albums every year since 2020, emerging as the ‘King of Albums’.


Reporter Yang Ju- juyeon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.