YG, which folded its acting business, is focusing on singers… Blackpink’s new song → Launching 2 male and female groups
YG, which folded its actor management business, is going ‘all in’ on singer-related businesses.In addition to strengthening the activities of Blackpink, Baby Monster, and Treasure, it plans to accelerate the launch of new artists.
On the 26th, YG Entertainment posted ‘BLACKPINK, BABYMONSTER, TREASURE, AND UPCOMING ROOKIES | YG ANNOUNCEMENT’ on their official blog.As expected, Executive Producer Yang Hyun-suk appeared and shared the blueprint that YG Entertainment is creating.
Baby Monster is also embarking on a tight schedule of activities.Starting with the release of a pre-released single on July 1st, they are expected to continue their nonstop pace until the release of their second single in September and their mini-album on October 1st.The pre-released single is titled ‘HOT SAUCE’, and it is their first new song in about 8 months since their first full-length album[DIRP]released on November 1st, 2024.
Yang said,“ ‘HOT SAUCE’ is a hip-hop song from the mid-to-late 1980s.It’s highly addictive, and I’m releasing it as a gift in the hopes that you’ll have a great summer.I tried it thinking, ‘What would it be like if Baby Monster, with an average age of 10, sang the early hip-hop music genre from 40 years ago?’ and I’m very satisfied with the results.”
TREASURE will also be releasing a new mini album on September 1st.Director Yang stated, “We will do our best to support TREASURE so that they can release at least two albums a year and continuously meet with their fans.” Following their comeback, TREASURE will embark on a new world tour starting in October.
General Manager Yang mentioned for the first time not only the schedules of the agency’s artists, but also the composition of YG’s trainees, which had been kept under wraps, and the plan to announce new artists.General Manager Yang stated, “Currently, YG has two boy groups and two girl groups preparing to debut, and we definitely want to launch one boy group next year.” In particular, there is a new girl group that we want to launch as soon as possible, and it is said that they have even finalized the number of members to four.
YG will sequentially release the practice videos of the four members starting on the 28th.General Manager Yang stated that just like Baby Monster did before their debut, they will release the practice videos of the upcoming rookies in advance and asked, “Please see and evaluate their skills as they are, as you see them, and as you hear them.”
However, as CEO Yang stated that he wants to focus more on Baby Monster’s growth until the end of next year, the official debut of YG’s new girl group is expected to occur after that.
With news of BLACKPINK’s imminent release of a new song and a large-scale world tour starting on July 5th, Baby Monster’s single in July and mini-album in October, and TREASURE’s mini-album release on September 1st and world tour schedule in October, YG is expected to be busier than ever in the second half of 2025.
At the end of the interview, CEO Yang emphasized that YG internal system has changed and developed significantly over the past year.He said that accelerating the debut of new artists and increasing IP are his top priorities, and expressed his determination, saying, “We will show you YG’s upgraded system starting in the second half of this year.”
After the interview, the video was captioned, ‘THE FIRST MEMBER OF YG S NEXT GIRL GROUP.STAY TUNED.’ As CEO Yang showed extraordinary confidence, global music fans’ attention is focused on the first member of the four-member girl group that will be unveiled on the 28th.
Reporter Jeong com -yeon, Donga.com shine2562@donga
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
