Lee Soo Man, Really Sincere to the Tree… 1.7 Billion↑ Fundraising Exceeded Achievement ft.Girls ‘Generation Sunny

As part of A2O Key Producer and Visionary Leader Lee Soo-man’s long-running tree-planting activity, the urban greening campaign, which was promoted in collaboration with KYCC(Koreatown Youth and Community Center), centered around environmentally vulnerable areas in Los Angeles, has exceeded a total of $1.25 million(about 1.7 billion won).

The campaign began in earnest in September 2024 with a personal donation of $500,000 from producer Lee Soo-man.Led by KYCC, the campaign brought in additional donations totaling over $755,000 in solidarity with organizations and grassroots supporters from various fields.

KYCC said, “This campaign will go beyond simple planting activities and will be recorded as a practical example of local community climate equity and sustainability,” adding, “It is a precedent that shows what is possible when entrepreneurs, cultural figures, and local communities work together around ESG values.”

Since the campaign began, more than 1,000 climate-resilient trees have been planted throughout Los Angeles.More than 500 volunteers, including youth and local residents, have directly participated in the tree planting activities.In particular, the project has been focused on environmentally vulnerable areas in the city, such as South LA, Pico-Union, and Koreatown.

Producer Lee Soo-man said, “Planting trees is leaving a living legacy for future generations,” and “I believe that preserving and expanding beauty, just as artists create it, is also a responsibility of the times,” adding, “ESG is not just a task for companies, but a social role that is also required of creators.”

For this campaign, A2O Entertainment’s global girl group A2O MAY and Girls ‘Generation’s Sunny participated in a tree-planting event in Koreatown.A2O MAY is a five-member group comprised entirely of Chinese members.Their debut song “Under My Skin” entered the U.S.Billboard Top 40, and their follow-up song topped China’s QQ Music Chart.

Reporter Jeong com -yeon, Donga.com shine2562@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.