Sung Han-bin, even the scent is taken over… ‘Refreshing itself’ summer pictorial released

MUSIC May 30, 2025

Translation

Zerobaseone Seong Hanbin.Photo courtesy of Allure Korea
Zerobaseone Seong Hanbin.Photo courtesy of Allure Korea
Seong Han-bin took over the summer with his visuals.

Seong Han-bin, a member of the group ZEROBASEONE, is emerging as a blue chip in the advertising world by taking over even fragrance.

The Swedish nature-themed perfume brand ‘Björk and Berries’ recently selected Sung Han-bin as their model and released a pictorial conducted through the magazine ‘Allure’.In this pictorial, themed ‘Summer that came a little early, the scent that seeps in like sunlight’, Sung Han-bin perfectly embodies the refreshing summer atmosphere by showing off a modern and sophisticated vacation look.

The slightly wet hair and the facial expressions under the natural light are reminiscent of a scene from a romance comic book, and further highlight Sung Han-bin’s unique clear and sensual visuals.Through this pictorial, he demonstrated his high level of understanding of the brand concept and his excellent expressiveness, and showed off his capabilities as a model.

Photo courtesy of Allure Korea
Photo courtesy of Allure Korea
Recently, Sung Han-bin was selected as the sole MC for Mnet ‘World of Street Women Fighters(WSWF)’, and had a successful debut as a broadcast host.She is receiving praise for doubling the tension and immersion of the program with her accurate reactions and flexible flow control.

In addition, Sung Han-bin is solidifying his presence in the advertising industry by working as a model for various brands including clothing, jewelry, and perfume.With his outstanding vocal and dance skills as well as hosting skills, he has established himself as a true ‘all-rounder’.

Meanwhile, Zero Base One, which Sung Han Bin is a part of, recently entered Billboard’s main album chart, Billboard 200, at 28th place with their recently released 5th mini-album, “BLUE PARADISE, “ achieving the highest record for a 5th generation K -pop group.The album is also in a global long-run, staying on 4 charts in the US Billboard for 7 consecutive weeks.

Photo courtesy of Allure Korea
Photo courtesy of Allure Korea


Reporter Lee Su com jin sujinl22@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.