New boy group NOWADAYS is making a fresh start.

According to their agency Cube Entertainment, they will change their group name to NOWZ just one year after their debut.

On the 2nd, Cube Entertainment announced that they were changing the group’s name by revealing the Nowz logo motion on their official SNS.

Accordingly, Nowz changed their group name and rebranded just one year after their debut, reestablishing their team’s identity and suggesting new possibilities, signaling their rise as a popular group.

NOWZ stands for ‘Drawing infinite possibilities at this moment’ and combines ‘NOW’ which means the present and’ Z’ which symbolizes expanded possibilities and a new beginning rather than the end.NOWZ, consisting of Hyun Bin, Yoon, Yeonwoo, Jinhyuk, and Siyoon, plans to show their own colors more clearly with music and concepts that break the existing formula.



Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.