The song title is ‘Dirty Work’.The logo is hot as molten iron, and the concept is still a mystery.Espa is trying to twist K - POP grammar once again.How should we read the bait they threw this time?
The group aespa is preparing for another new turning point.Returning on June 27 with the single “Dirty Work, “ they have announced an unidentified genre, an unimaginable concept, and yet another “SM-style experiment.”

This single consists of three songs: the title track of the same name, an English version, and an instrumental track.It will be released at 1 p.m.on the 27th.The physical album was also produced at the same time, and pre-orders have already begun.From the moment the song title was revealed, there was only one question that came to mind among fans.”What kind of style will it be this time?”

● Intense, intense teaser, the beginning of Espa-style foreshadowing
On the night of the 4th, aespa released a teaser video for “Dirty Work” through their official SNS.The video, in which red hot iron flows down to complete the logo of the song title, is more than just a visual effect.It is a sign that aespa’s “iron taste concept” is back in operation, and it can also be read as a trailer for them continuing their cool and strong electronic-based identity.

This is an extension of the SMP(SM Music Performance)style that continued with their first regular album, ‘Armageddon’ and ‘Whiplash’.It is a mood like ‘warriors who wear steel as their friend’, far removed from the typical girl group love songs or refreshing and lively image.This is a direct continuation of the strong electronic sound and cyberpunk atmosphere that they have built up since their debut song, ‘Black Mamba’.

An interesting point is the anticipation as to how much this “Dirty Work” will differ from their previous works, or whether they will attempt a trendy shift in a more popular direction than expected.In fact, during their “MY WORLD” promotions, aespa experimented with a high-teen concept that focused on popularity, and through this, they seemed to be exploring a balance with their existing “wilderness” worldview.Is “Dirty Work” an extension of this trend, or a return to it?

● The genre of ‘worldview music’ and the experimental spirit within it
Espa is one of the groups that has experimented with the most daring storytelling in K - POP history.They go beyond mere concept and integrate their worldview into their music, videos, lyrics, and visuals, creating an immersive experience that feels like viewing one giant IP world.

Espa is breaking the traditional idol grammar with multi-genre mixing based on SMP, futuristic sound, and narrative-centered lyrics.
‘Dirty Work’ is likely to be an ‘evolution’ of the originality and experimentation they have been pursuing.As a team with even skills in all areas of dance, vocals, and rap, there are high expectations in terms of performance as well.Each member’s voice and tone are distinct, so the division of parts is clear, and their live skills on stage are also well-known.

‘Dirty Work’ is expected to be more than just a new song, it is an experiment.What will aespa say with their music, what kind of world will they show this time, and will their ‘dirty’ work be able to shock K - POP scene once again?

Ultimately, ‘Dirty Work’ is not just a new song that comes out when the time is right, but a strategic move by Espa to shake up K -pop scene once again.


Reporter Yang com -mo hmyang0307@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.