Group Enhypen has swept domestic and international charts simultaneously, starting the ‘engine’ toward the global stage.

ENHYPEN’s 6th mini album ‘DESIRE: UNLEASHED’, which made a comeback on the 5th, took over the Japanese Oricon chart and set a new opening record for album sales in Japan.

According to the latest chart released by Japan’s Oricon on the 7th, ENHYPEN’s ‘DESIRE: UNLEASHED’ ranked first on the ‘Daily Album Ranking’ with sales of 275,344 copies on the first day of its local release.In addition to setting the highest opening score in Japan, ENHYPEN also set a record of having all 12 albums released in Korea and Japan top the Oricon Daily Album Chart.

With their new album, they are on the verge of earning their third ‘Double Million Seller’ title.According to Hanteo Chart, an album sales statistics agency, ‘Desire: Unleashed’ surpassed 1.93 million copies in cumulative sales in just two days after its release.With this album, they are on the verge of achieving their second ‘first week’ (sales in the first week after release)double million seller(album sales of over 2 million copies)and their third overall double million seller.

The foreign press is also responding enthusiastically.British fashion magazine Dazed noted the entire tracklist as an “album composition that flows organically,” and praised it as “a work that expands the possibilities of sound expansion.” Billboard Philippines said, “Enhypen is ready to open a new era with this album,” and “Based on the identity they have established over the past five years, they are overcoming musical limitations.”

ENHYPEN is continuing to actively promote on various music shows, showing off their sexy yet urban charm through the title song “Bad Desire” and the b-side track “Loose.” The title song “Bad Desire” previously topped AWA’s “Real-time Rising Music Top 100”, a major Japanese music platform, and settled in the top 10 of Oricon’s “Daily Digital Single Ranking” (6th).


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.