How can it always be new?
ITZY’s clock is going backwards.ITZY, the top group whose identity is ‘Brand New’, made a comeback on the 9th.Photo courtesy of JYP Entertainment
The emergence of the group ITZY, whose name itself was extraordinary, was, just like the title of their debut song, “Dalla Dalla,” different for no reason.The fact that it’s already been six years since then is enough to warrant the question, “already?” ITZY is “that different.”
The song “Girls Will Be Girls” that they released on the 9th is a song that symbolizes the “ilsinwooilsin” (日新又日新) that they have embodied “unknowingly.” The word “rebranding” that has been a hot topic in K-pop has been repeated every year, and for that reason, some call them a “Brand New” group.
ITZY is back.The new album has the same name as the title song, ‘Girls Will Be Girls.’ It’s only been 8 months since the release of the album ‘GOLD’ last year, which became a hot topic, and it seems like they’ve been running nonstop, thanks to the dazzling performance of member Yezi, who made her first solo debut within the group earlier this year.
As if to further solidify their position as performance queens, ITZY has embarked on a number of collaborations with top choreographers who are familiar to the general public for their new album.Representative examples include Lachika, Kiel Tutin, Choi Young-jun, and Baby Zoo.ITZY plans to showcase their ‘world of dance’ that has reached its peak through the music show stages that will be held simultaneously with their comeback.
The new style pursued by ITZY in their new song ‘Girls Will Be Girls’ is ‘girl crush.’ It is a song that is filled with the ‘eight-color charm’ that can now be defined as ‘long-term.’ Photo courtesy of JYP Entertainment
As ‘7th-year idols’, attention is focused on whether or not they will renew their contracts with JYP Entertainment, the agency they were born and raised with.Regarding this, ITZY stated, “We are working hard to coordinate with the company” and “We will make sure to deliver good news to the global fandom, MIDJI and the public.”
Reporter Heo Min- mignon@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
