ENHYPEN continues its record-breaking streak in Japan, proving its global popularity.

According to the announcement from Japan’s Oricon on the 10th, ENHYPEN’s 6th mini album ‘DESIRE : UNLEASH’ topped the Oricon ‘Weekly Album Ranking’ for the week of June 16th.The first-week sales in Japan was a whopping 306,000 copies.This is the team’s highest figure, surpassing the first-week record of their 2nd full-length album ‘ROMANCE : UNTOLD’ last year.The fact that the album achieved this feat in just 3 days during the charting period is particularly notable.

With this, ENHYPEN has now achieved the feat of placing a total of 10 albums at number one on the Oricon Weekly Album Chart, starting with ‘BORDER : CARNIVAL’.This is another milestone achieved with their solid fan base in Japan.

‘DESIRE : UNLEASH’ swept the major local music charts immediately after its release.It ranked at the top of the ‘Top Albums’ charts on Japanese iTunes and Apple Music, and also held the top spot on the Oricon Daily Albums Chart for three consecutive days from the 6th to the 8th.

The title song ‘Bad Desire(With or Without You)’ also ranked 1st on Japan’s AWA ‘Real-time Rising Music Top 100’, and the music video also drew a response by rising to 3rd place on Line Music’s ‘Music Video Top 100’ (as of June 8).

Meanwhile, ENHYPEN is also strengthening communication with fans through offline events.The experiential pop-up ‘MAISON ENHYPEN SEOUL’ in collaboration with Spotify is currently being held at the Yeouido Bunker in Seoul, and is scheduled to expand to Tokyo and Jakarta.In addition, the ‘DESIRE : UNLEASH’ commemorative pop-up store on the 6th floor of the Yongsan I’PARK MALL is also attracting fans day after day.


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.